Overview
BirdSend and ConvertKit both serve email marketers but with different priorities. BirdSend is a budget email marketing platform built for content creators. ConvertKit is a creator-focused email marketing with visual automation.
BirdSend's Niche
BirdSend is built specifically for content creators who want to track revenue per subscriber. Its standout features are LTV/ALTV tracking per subscriber, unique-contact billing (you don't pay extra when someone is on multiple lists), and a focus on simplicity over feature breadth.
ConvertKit is BirdSend's closest competitor in the creator space. Visual automation, landing pages, and a subscriber-first model. ConvertKit has a larger community and more integrations, but BirdSend offers revenue tracking that ConvertKit lacks.
Pricing Reality
BirdSend costs $9/month for 1,000 contacts with a free tier for up to 5,000 subscribers. ConvertKit costs $25/month. BirdSend's unique-contact billing means you never pay double for subscribers on multiple lists.
For SaaS Founders
Neither BirdSend nor ConvertKit is designed for SaaS companies. If you need Stripe integration for subscription-based automation, Sequenzy is purpose-built for that with AI sequences and unified transactional + marketing email.
Making the Choice
Choose BirdSend for budget creator email with revenue tracking. Choose ConvertKit for creator-focused. For SaaS email with Stripe, consider Sequenzy.