Ready-to-Use Templates
Copy these templates and customize them for your needs. Each includes HTML and plain text versions.
Your {{destinationName}} trip — a custom itinerary just for you
Your personalized itinerary, pricing, and everything included in this trip.
Confirmed: Your {{destinationName}} trip — booking #{{bookingNumber}}
Your trip is booked! Here's your confirmation, payment details, and what happens next.
{{daysUntilTrip}} days until {{destinationName}} — your pre-departure checklist
Everything you need before you go: documents, packing tips, weather, and emergency contacts.
Welcome back from {{destinationName}} — how was it?
We'd love to hear about your trip, get your feedback, and help you plan your next adventure.
Friendly reminder - your {{destinationName}} trip balance is due {{balanceDueDate}}
Your remaining balance of {{remainingBalance}} is due soon. Here's how to pay.
Update to your {{destinationName}} itinerary - please review
There's been a change to your upcoming trip. Here's what's different and what you need to do.
Your group trip to {{destinationName}} - everything you need to know
Trip details, group activities, shared costs, and how to stay connected with your travel group.
One thing before {{destinationName}} - protecting your trip
Travel insurance can save you thousands if plans change. Here are your options.
{{seasonName}} travel picks - {{destination1Name}}, {{destination2Name}}, and more
Our top destinations for {{seasonName}}, with exclusive pricing for our clients.
Still thinking about {{destinationName}}? A few things to consider
Your {{destinationName}} proposal is still active. Here's what might help you decide.
Your flight details for {{destinationName}} - save this email
Flight times, airport terminal info, transfer details, and tips for a smooth journey.
Happy {{anniversaryYears}}-year anniversary, {{clientName}} - a gift for you
You've been traveling with us for {{anniversaryYears}} years. Here's a special thank-you.
Quick favor, {{clientName}}? Your {{destinationName}} trip in your own words
A short review from you would mean the world. It takes about 2 minutes.
Best Practices
Send trip proposals within 48 hours while the client is still excited
Include a price-hold deadline to create natural urgency
Send pre-departure checklists specific to the destination — not generic lists
Include emergency contacts and local info that travelers actually need
Follow up 3 days after return — not immediately when they're still recovering
Always suggest the next trip in your post-trip follow-up
Common Mistakes
Sending generic proposals that don't feel custom-tailored to the client
Forgetting to include payment schedules and balance due dates
Not providing destination-specific preparation tips before departure
Waiting too long to follow up after a client returns from a trip
Missing the referral opportunity in post-trip communication
Sending pre-departure emails without emergency contact information
Subject Line Examples
Timing & Performance
Personalization Tips
Travel agents compete on two things: the quality of the trips they plan and the quality of the communication that surrounds them. A beautifully crafted proposal that arrives quickly tells the client they're in expert hands. A pre-departure checklist that covers every detail builds confidence. A post-trip follow-up that asks the right questions generates referrals and repeat bookings.
These templates cover the complete travel agency lifecycle. The trip proposal presents a custom itinerary with pricing, inclusions, and a price-hold deadline that creates natural urgency. The booking confirmation provides all the details a traveler needs to feel secure about their investment. The pre-departure checklist is destination-specific — covering documents, weather, currency, and emergency contacts rather than generic advice.
The post-trip follow-up is where many travel agents leave money on the table. A well-timed email with feedback questions, a referral incentive, and a suggested next destination turns one trip into a long-term client relationship. Sequenzy automates the entire journey so no touchpoint is missed.
Build Beautiful Email Sequences for Your SaaS
Sequenzy helps SaaS founders create automated email sequences that convert. From onboarding to retention - all in one platform.