Ready-to-Use Templates
Copy these templates and customize them for your needs. Each includes HTML and plain text versions.
Receipt for {{productName}} — {{amount}}
Your payment of {{amount}} was successful. Here's your receipt.
Action needed: Your {{productName}} payment failed
We couldn't process your payment. Update your card to keep your account active.
Your {{productName}} trial ends in {{daysLeft}} days
Add a payment method to keep your account and all your data.
Your {{productName}} plan has been updated
Your subscription change is confirmed. Here's what's different.
Best Practices
Trigger emails from Stripe webhook events for real-time accuracy
Include full payment details — plan, amount, card, next billing date
Show trial usage stats to demonstrate value before asking for payment
Make the payment update link go directly to the billing page, not a generic settings page
Stop dunning sequences automatically when payment succeeds via Stripe webhook
Common Mistakes
Using Stripe's default receipt emails instead of branded ones
Not showing what users will lose when their trial ends
Sending dunning emails after the payment has already been resolved
Missing the retry timeline — users need to know when the next charge attempt happens
Not including a direct link to update payment method in dunning emails
Subject Line Examples
Timing & Performance
Personalization Tips
Stop using Stripe's default emails
Stripe's built-in receipts work, but they're generic. They don't match your brand, they can't include upsell messaging, and they don't support dunning sequences. By sending your own branded emails triggered by Stripe webhook events, you control the entire payment communication experience.
The setup is straightforward: connect Stripe to Sequenzy, map webhook events to email templates, and let automation handle the rest.
Dunning emails recover real revenue
Failed payments are the #1 cause of involuntary churn in SaaS. Most failed charges are from expired cards or temporary insufficient funds — not intentional cancellations. A good dunning sequence recovers 20-40% of failed payments, which goes straight to your bottom line.
The key is timing and tone. Be helpful, not threatening. Give users a direct link to update their card, tell them when the next retry will happen, and stop the sequence automatically when payment succeeds.
Trial conversion starts with value demonstration
The best trial conversion email isn't "your trial is ending" — it's "look what you've accomplished." Pull usage data from your product and show users what they've built during their trial. When they can see the value, the conversion feels natural instead of forced.
Build Beautiful Email Sequences for Your SaaS
Sequenzy helps SaaS founders create automated email sequences that convert. From onboarding to retention - all in one platform.
Frequently Asked Questions
Related Templates
SaaS Dunning & Payment Recovery Templates
Recover failed payments and prevent involuntary churn with dunning email sequences.
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Essential transactional emails for orders, receipts, and account notifications