Ready-to-Use Templates
Copy these templates and customize them for your needs. Each includes HTML and plain text versions.
Welcome to {{productName}} — add your first property
Get your properties set up in minutes and start automating communications.
Maintenance update: {{requestTitle}} — {{newStatus}}
Your maintenance request has been updated. Here's the latest status.
Your lease at {{propertyName}} expires on {{expiryDate}}
Your lease renewal window is open. Review your options.
Rent payment received — {{amount}} for {{month}}
Your rent payment has been processed. Here's your receipt.
Best Practices
Brand tenant emails with the property name, not your platform name
Send maintenance updates at every status change — silence creates anxiety
Start lease renewal conversations 90 days before expiry
Include next payment date in every rent receipt
Keep tenant emails simple — not everyone is tech-savvy
Common Mistakes
Branding tenant emails with your platform name instead of the property name
Only updating tenants when maintenance is complete, not during the process
Sending lease renewal reminders too late (less than 30 days before expiry)
Missing the confirmation number in payment receipts
Not differentiating between property manager and tenant email tones
Subject Line Examples
Timing & Performance
Personalization Tips
Tenant emails represent the property, not your platform
The most important rule in PropTech email: tenants don't care about your software. They care about their building. Every tenant-facing email should be branded with the property name, not your platform name. This builds trust and keeps the communication feeling natural.
Save your platform branding for property manager-facing emails where it makes sense.
Maintenance communication prevents support tickets
The #1 source of tenant frustration is feeling ignored about maintenance requests. An automated status update at every stage — received, assigned, scheduled, in progress, completed — dramatically reduces follow-up calls and emails. It also makes property managers look more responsive, which is a selling point for your platform.
Lease renewals are revenue protection
A vacant unit is expensive. Automated lease renewal reminders starting 90 days before expiry give property managers the maximum window to retain tenants or find replacements. For your platform, driving on-time renewals through automation is one of the clearest ROI metrics you can demonstrate.
Build Beautiful Email Sequences for Your SaaS
Sequenzy helps SaaS founders create automated email sequences that convert. From onboarding to retention - all in one platform.
Frequently Asked Questions
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