Transactional Templates

Email Templates for Property Managers

Professional emails that reduce vacancy, improve tenant retention, and streamline property management communication.

Property management is a communication business. Whether you manage 10 units or 1,000, the right emails keep tenants happy, leases renewed, and vacancies filled. These templates cover the four most critical touchpoints in property management — from welcoming a new tenant to nudging a lease renewal before it lapses.

Ready-to-Use Templates

Copy these templates and customize them for your needs. Each includes HTML and plain text versions.

Lease Renewal Reminder
Remind tenants their lease is approaching expiration and encourage renewal
General use
Subject Line

Your lease at {{propertyAddress}} expires {{expirationDate}} — let's renew

Preview Text

Your lease renewal options are ready. Lock in your rate before your lease expires.

Personalization Variables:
Email Preview
Maintenance Request Update
Update tenants on the status of their maintenance request
General use
Subject Line

Maintenance update: {{requestTitle}} — {{requestStatus}}

Preview Text

Your maintenance request has been updated. Here's the latest status and next steps.

Personalization Variables:
Email Preview
New Tenant Welcome
Welcome a new tenant and provide move-in information
General use
Subject Line

Welcome to {{propertyName}} — your move-in guide

Preview Text

Everything you need to know before move-in day: keys, parking, utilities, and important contacts.

Personalization Variables:
Email Preview
Vacancy Listing Notification
Notify prospective tenants about a newly available unit
General use
Subject Line

Now available: {{bedrooms}}BR at {{propertyName}} — {{rentPrice}}/mo

Preview Text

A new unit just opened up. See photos, amenities, and schedule a tour.

Personalization Variables:
Email Preview

Best Practices

Send lease renewal reminders at 90, 60, and 30 days — most tenants need multiple nudges

Include an early renewal incentive to lock in renewals faster

Update tenants on maintenance within 24 hours — even if the update is 'we're still working on it'

Send welcome emails immediately after lease signing, not on move-in day when they're busy

Include all utility setup information in the welcome email to reduce support calls

For vacancy listings, send within hours of a unit being listed — speed matters in hot markets

Common Mistakes

Sending lease renewal reminders too late — by 30 days out, tenants may have already signed elsewhere

Vague maintenance updates like 'we're looking into it' with no timeline or next steps

Missing emergency contact information in welcome emails

Not including the rent price in vacancy listing subject lines — it's the first thing prospects filter by

Sending vacancy emails for units that have already been leased

Forgetting to mention renter's insurance requirements in the welcome email

Subject Line Examples

Timing & Performance

Best Days
Tuesday, Wednesday, Thursday
Best Times
9:00 AM, 2:00 PM
Open Rate
25-35%
Click Rate
3-5%

Personalization Tips

Property management communication can make or break tenant retention. When tenants feel informed and supported, they stay longer. These email templates cover the essential touchpoints in the tenant lifecycle — from lease renewals that prevent unnecessary vacancies to welcome emails that set the tone for a positive tenancy.

Automated maintenance updates alone can transform your tenant satisfaction scores. Instead of fielding phone calls asking "what's happening with my repair?", every status change triggers a clear, professional email that keeps tenants informed without adding work to your team's plate.

Whether you manage residential apartments, commercial properties, or mixed-use buildings, these templates adapt to your portfolio. Customize them with your property details, branding, and contact information, then let automation handle the repetitive communication while you focus on growing your portfolio.

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Frequently Asked Questions

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