Ready-to-Use Templates
Copy these templates and customize them for your needs. Each includes HTML and plain text versions.
Welcome to {{platformName}} - let's set up your store
Three steps to your first sale on {{platformName}}.
Order confirmed - {{orderSummary}}
Your order from {{sellerName}} is confirmed. Here are the details.
New sale: {{orderSummary}} ({{orderTotal}})
You have a new order from {{buyerName}}. Action required.
How was your experience with {{sellerName}}?
Your order was delivered. Leave a quick review to help the community.
Welcome to {{platformName}} - here's what you can find
You just joined a marketplace with {{sellerCount}} sellers. Start browsing.
Payout of {{payoutAmount}} is on the way
Your earnings from {{platformName}} have been sent to your account.
Your order from {{sellerName}} has shipped
Order #{{orderId}} is on its way. Track your package here.
A dispute has been opened on order #{{orderId}}
{{buyerName}} has raised an issue with their order. Please respond within {{responseDeadline}}.
Your refund of {{refundAmount}} has been processed
Refund for order #{{orderId}} is on its way back to your payment method.
Your {{periodName}} on {{platformName}} - {{totalSales}} sales
Here's how your store performed this {{periodName}}.
Order #{{orderId}} has been cancelled
Your order has been cancelled. Here's what happens next with your payment.
New message from {{senderName}}
{{senderName}} sent you a message about {{messageSubject}}.
Your listing is live - {{listingTitle}}
Good news. Your listing has been approved and buyers can now find it.
One more step to start selling on {{platformName}}
Verify your identity to unlock payouts and start accepting orders.
Best Practices
Send different emails to buyers and sellers - never use the same template for both
Include order details in every transactional email so users don't need to log in
Time review requests 24-48 hours after confirmed delivery
Show sellers their earnings, not just the order total
Keep transaction emails fast - send within seconds, not minutes
Common Mistakes
Using the same email tone for buyers and sellers
Sending review requests before the order is actually delivered
Hiding platform fees - be transparent about what sellers earn
Not including order details in confirmation emails
Skipping the seller notification - they need to know about new orders immediately
Subject Line Examples
Timing & Performance
Personalization Tips
Two sides means two email strategies
The biggest mistake marketplace operators make is treating buyers and sellers the same. They have completely different motivations, concerns, and information needs. Buyers want confidence their money is safe. Sellers want to know they'll get paid.
Build separate email flows for each side. Seller onboarding is more involved - they need to set up profiles, listings, and payments. Buyer onboarding can be lighter since they just need to understand how to browse, buy, and get support.
Transaction emails build trust
In a marketplace, you're the middleman. Both sides need to trust you. Clear, immediate transaction emails are how you earn that trust. When a buyer places an order, confirm it instantly. When a seller gets a sale, notify them immediately with earnings and fulfillment details.
Include enough detail in every transaction email that users don't need to log in to understand what happened. Order number, items, amounts, and next steps should all be visible in the email itself.
Reviews are your marketplace flywheel
Reviews drive marketplace growth. Buyers trust listings with reviews, and sellers with good reviews get more sales. Time your review requests carefully - 24-48 hours after delivery - and make it as easy as possible to leave one.
Build Beautiful Email Sequences for Your SaaS
Sequenzy helps SaaS founders create automated email sequences that convert. From onboarding to retention - all in one platform.
Frequently Asked Questions
Related Templates
Transactional Email Templates
Essential transactional emails for orders, receipts, and account notifications
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