Ready-to-Use Templates
Copy these templates and customize them for your needs. Each includes HTML and plain text versions.
Your learning path is ready, {{firstName}}
Here's your plan to complete {{courseName}} — starting today.
You're {{progressPercent}} through {{courseName}}
Your next lesson is waiting — pick up where you left off.
You did it! {{courseName}} complete
Congratulations on finishing {{courseName}}. Here's what to do next.
Your spot in {{courseName}} is still saved
It's been a while. Here's a quick way to jump back in.
Best Practices
Show progress data (lessons completed, percentage) in every engagement email
Keep nudge emails encouraging, not guilt-tripping
Celebrate completions with stats — time invested, lessons finished, percentile ranking
Make the next step obvious and easy with a direct link to the next lesson
Send re-engagement emails before students fully disengage (3-7 days, not 30)
Common Mistakes
Guilt-tripping inactive students ('You're falling behind!')
Sending re-engagement emails too late — after 30 days, most students are gone
Not including progress data in reminder emails
Generic 'come back' emails without showing what's next
Skipping completion celebrations — they reinforce the habit of finishing
Subject Line Examples
Timing & Performance
Personalization Tips
The dropout problem is an email problem
Most EdTech companies focus on content quality and ignore the motivation gap. Students don't drop out because the content is bad — they drop out because nothing pulls them back when life gets in the way. A well-timed progress nudge after 3 days of inactivity is more effective than making your videos 10% better.
Build your email strategy around the dropout curve. Most students disengage within the first week. That's where your emails matter most.
Progress visibility drives completion
Students who can see how far they've come are more likely to finish. Include progress bars, lesson counts, and percentage complete in every engagement email. "You're 60% through" is more motivating than "keep learning" because it activates the desire to finish what you've started.
Celebrate every finish
Course completion emails aren't just nice-to-haves — they're part of the product experience. A student who receives a well-crafted congratulations email with their stats and a certificate feels accomplished. That feeling drives them to start the next course, tell others about your platform, and stay subscribed.
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Frequently Asked Questions
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