Ready-to-Use Templates
Copy these templates and customize them for your needs. Each includes HTML and plain text versions.
Welcome to {{practiceName}} — what to expect at your first visit
We're glad you chose us. Here's everything you need to know before your appointment.
Reminder: Your dental appointment is {{timeUntil}}
Quick reminder about your visit at {{practiceName}}. Here's what you need to know.
How are you feeling after your visit, {{firstName}}?
A quick check-in from {{practiceName}} plus care instructions for your recovery.
{{firstName}}, it's time for your dental checkup
Your 6-month cleaning is due. Book your visit at {{practiceName}} before spots fill up.
Best Practices
Send recall reminders at the 5-month mark so patients book before the 6-month window closes
Include the practice phone number in every email for patients who prefer calling
Use the patient's first name to keep emails personal
Keep post-treatment follow-ups general — never reference specific procedures in email
Include confirm and reschedule buttons to reduce no-show rates
Send appointment reminders at both 48 hours and 2 hours before the visit
Common Mistakes
Including specific treatment or diagnosis details in emails — HIPAA risk
Only sending reminders the day of the appointment when it's too late to adjust
Skipping the recall reminder and hoping patients remember on their own
Writing clinical language patients don't understand
Not including a way to reschedule — patients who can't make it just no-show instead
Subject Line Examples
Timing & Performance
Personalization Tips
Keeping Your Dental Chair Full
Empty chairs are the silent killer of dental practice revenue. The average dental practice loses thousands of dollars monthly to no-shows and missed recall appointments. Email automation solves both problems by keeping your practice top-of-mind with patients between visits.
The Recall Email That Actually Works
The most valuable email in dentistry isn't the appointment reminder — it's the recall email. Patients who skip their 6-month cleaning are far more likely to lapse into inactivity. A well-timed recall email at the 5-month mark, followed by a nudge at 6 months, keeps your hygiene schedule full and catches problems early.
Building Long-Term Patient Relationships
The best dental practices treat email as an extension of their patient care. A welcome email before the first visit reduces anxiety. A follow-up after treatment shows you care about outcomes, not just billing. And a recall reminder shows you're looking out for their long-term health. Together, these touchpoints build the trust that turns one-time visitors into lifelong patients.
Build Beautiful Email Sequences for Your SaaS
Sequenzy helps SaaS founders create automated email sequences that convert. From onboarding to retention - all in one platform.
Frequently Asked Questions
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Reminder Email Templates
Timely reminders for appointments, payments, events, and renewals