Ready-to-Use Templates
Copy these templates and customize them for your needs. Each includes HTML and plain text versions.
You're on the {{productName}} waitlist
You're in. Here's what happens next and when to expect access.
Your {{productName}} access is ready
You're in! Here's how to get started with {{productName}} beta.
{{productName}} update: {{updateTitle}}
Here's what we've built since your last update. Launch is getting closer.
{{productName}} is live
The wait is over. {{productName}} is officially available — and you get {{launchPerk}}.
Best Practices
Confirm waitlist signups immediately — don't leave people wondering if it worked
Be transparent about beta limitations — what's ready and what's not
Send progress updates every 2-4 weeks to keep the waitlist warm
Offer an exclusive perk to waitlist members on launch day
Make beta invitation emails personal — these are your earliest supporters
Common Mistakes
Collecting waitlist emails and then going silent for months
Not setting expectations about beta limitations
Sending a launch email to a cold waitlist that hasn't heard from you in weeks
Missing the referral/viral loop opportunity in waitlist confirmation
Treating launch day like any other email instead of making it special
Subject Line Examples
Timing & Performance
Personalization Tips
The waitlist is the launch
A well-managed waitlist isn't just a list of emails — it's your launch audience. Every progress update, every behind-the-scenes share, every "you're getting closer" message builds anticipation. By launch day, a warm waitlist converts at 3-5x the rate of a cold one.
The worst thing you can do is collect emails and go silent. If people don't hear from you for weeks, they'll forget they signed up. Send updates every 2-4 weeks to keep the momentum alive.
Beta testers are your co-builders
Beta invitations should feel special, not transactional. These are the people who will shape your product through feedback, find bugs before your real launch, and become your earliest advocates. Be honest about what's ready and what isn't — beta users who understand the context provide dramatically better feedback.
Launch day rewards loyalty
Your waitlist members have been patient. Reward them with an exclusive launch perk — a discount, extended trial, or bonus feature. This turns waiting from a frustration into an advantage and drives immediate conversion on launch day.
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Frequently Asked Questions
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