A/B Testing

Stop guessing what works

Test different versions of your emails with real subscribers. Measure opens and clicks. Send the winner to everyone else automatically.

Benefits

Why Sequenzy for A/B Testing?

Subject Line Testing

Small changes to subject lines can double your open rate. Test variations and let the data decide.

Content Testing

Test different layouts, copy, or offers. See which version drives more clicks and conversions.

Automatic Winner Selection

Set your test criteria and sample size. We pick the winner and send it to the rest of your list automatically.

Statistical Confidence

We calculate statistical significance so you know when results are real, not random noise.

How it works

Get started in minutes

01

Create your variations

Write two or more versions of your email. Test subject lines, content, CTAs, or anything else.

02

Set test parameters

Choose your sample size and winning metric. Usually 10-20% of your list for the test, opens or clicks to pick the winner.

03

Send the test

We split your test audience evenly across variations and send them simultaneously.

04

Winner gets sent

After your test period, we automatically send the winning version to the rest of your list.

Use cases

Built for real-world use cases

See how SaaS teams use Sequenzy a/b testing.

Subject Line Optimization

Your subject line determines if people even open your email. Test different approaches to find what gets attention.

Example

Version B with personal touch shows 34% higher opens than generic subject line.

CTA Button Testing

The words on your button matter more than you think. Test different button copy to see what drives action.

Example

Changing button text from Learn More to Start Free Trial increased clicks by 28%.

Offer Testing

Not sure which discount resonates? Test 20% off vs free shipping vs bonus item to see what drives action.

Example

Free shipping outperformed 15% discount by 3x for an e-commerce campaign.

Send Time Testing

Beyond per-subscriber optimization, test different send times to understand your audience's preferences overall.

Example

Testing Tuesday morning vs Thursday afternoon revealed subscribers prefer mid-morning emails.

Comparison

How Sequenzy A/B testing compares

Built for marketers who want answers, not complexity

Feature
Sequenzy
Others
Subject line testing
Full content testing
Varies
Automatic winner sending
Varies
Statistical significance
Partial
Multiple variations
Up to 4
Usually 2
Test in sequences
Rare

Pricing

Simple, transparent pricing

Unlimited contacts on all plans. Only pay for emails you send.

MonthlyYearly
Free Plan
$0/month
Up to 2.5k emails
2.5k emails1.2M+ emails

All features included:

  • Unlimited contacts
  • No daily email limit
  • Visual automation builder
  • Transactional email API
  • Reply tracking & team inbox
  • Goal tracking & revenue attribution
  • Dynamic segments
  • Payment integrations(Stripe, Paddle, Lemon Squeezy)
  • Full REST API access
  • Custom sending domain
  • No "Sent with Sequenzy" branding

FAQ

Frequently Asked Questions

Ready to get started?

Start free and build your first email sequence in minutes. No credit card required.