The Core Tradeoff
Ortto is a comprehensive marketing automation platform. Sequenzy is focused SaaS email. The question is: do you need (and can you afford) enterprise-grade features?
- Ortto: CDP, multi-channel, advanced analytics, AI features. $509-849/mo at 10k contacts.
- Sequenzy: Focused email marketing with Stripe integration. $49/mo at 10k contacts.
That's a 10-17x price difference. Is the additional capability worth it for your business?
When should you choose Sequenzy?
1. You Want 10x Lower Costs
At 10k contacts, Sequenzy is $49/mo. Ortto is $509-849/mo. That's $5,500-9,600/year in savings. For many SaaS companies, email is effective enough without multi-channel complexity.
2. You Don't Need SMS or Push
If email is your primary channel and you're not running SMS or push notification campaigns, you don't need to pay for them.
3. You Want Flexibility (No Annual Lock-in)
Sequenzy has monthly billing. Ortto requires annual commitment. If you want flexibility to cancel or change, Sequenzy doesn't lock you in.
4. You Value Simplicity
Ortto has many features, which means a steeper learning curve. Sequenzy is simpler to set up and use. If you don't have a dedicated marketing team, simplicity matters.
When should you choose Ortto?
1. You Need a CDP
We don't have a built-in customer data platform. Ortto unifies customer data from multiple sources into unified profiles. If you need CDP functionality, Ortto includes this.
2. You Need Multi-Channel Marketing
We're email-only. Ortto handles email, SMS, push notifications, and in-app messages. If you run multi-channel campaigns, Ortto consolidates them.
3. You Need Advanced Analytics
Ortto has cohort analysis, custom dashboards, and advanced reporting. Our analytics are simpler. If data analysis is a priority, Ortto has more depth.
4. You Need Lead Scoring
We're adding lead scoring but don't have it yet. Ortto automatically scores leads based on behavior. If this is important now, Ortto has it.
5. You Have the Budget
Ortto is expensive—$509-849/mo for 10k contacts, with annual commitment. If that fits your budget and you'll use the features, it's a capable platform.
Honest Limitations of Sequenzy
- No CDP: We don't have a customer data platform.
- Email-only: No SMS, push, or in-app messaging.
- Simpler analytics: Less advanced than Ortto's dashboards.
- No lead scoring yet: Coming soon but not available now.
- Fewer integrations: Ortto has more pre-built connections.
Honest Limitations of Ortto
- Very expensive: $509-849/mo at 10k contacts. Hard for smaller companies.
- Annual commitment: Required for all plans. No monthly flexibility.
- Complex: Many features mean longer learning curve.
- Overkill for email: If you just need email, you're paying for unused channels.
- Enterprise focus: Built for larger marketing teams.