Every email tool claims to integrate with Zapier. But the quality of those integrations varies wildly. Some have 3 triggers and 2 actions. Others have 20+ triggers, robust search actions, and support for multi-step Zaps. The difference matters when you're building automation workflows that connect your email marketing to the rest of your stack.

I looked at how many triggers and actions each platform offers in Zapier, how reliable the integration is, and whether it supports the workflows that actually matter for email marketing.

What Makes a Good Zapier Integration?

The best email tool Zapier integrations have:

Trigger variety: New subscriber, tag added, email opened, link clicked, campaign sent, automation completed
Action breadth: Add subscriber, update subscriber, send email, add tag, remove tag, create campaign
Search actions: Find subscriber by email, find list by name (for use in multi-step Zaps)
Webhook support: Custom webhooks for events not covered by standard triggers
Reliability: Consistent trigger firing without delays or missed events

The 7 Best Options

1. Sequenzy

Best for: SaaS founders connecting email to their product stack via Zapier

Sequenzy's Zapier integration lets you connect subscriber management and event tracking to any app in Zapier's ecosystem. Add subscribers from form tools, trigger events from payment platforms, sync tags from your CRM. The event-based approach means Zapier can trigger Sequenzy automations by sending events.

For SaaS teams, the common Zaps are connecting form submissions to subscriber lists, syncing CRM data to subscriber tags, and triggering onboarding events from user actions in other tools. Sequenzy's Stripe integration handles payment events natively, so you mainly need Zapier for non-payment integrations.

Zapier triggers: Subscriber events, automation triggers Zapier actions: Add subscriber, update subscriber, trigger event, manage tags Pricing: From $29/month Pros: Event-driven Zaps, SaaS-focused, Stripe handles payments natively, simple Cons: Fewer triggers/actions than established platforms, newer integration

2. ActiveCampaign

Best for: The deepest Zapier integration in email marketing

ActiveCampaign has arguably the most comprehensive Zapier integration of any email platform. 30+ triggers covering contacts, deals, automations, campaigns, and tags. 20+ actions for creating contacts, adding to lists, creating deals, and managing tags. Plus search actions for finding contacts and deals.

The depth means you can build complex multi-step Zaps. When a payment comes through Stripe, create a contact in ActiveCampaign, add them to a specific list, apply a tag, and start an automation. All in one Zap with no custom code.

Zapier triggers: 30+ (new contact, tag added, deal updated, automation completed, email opened, etc.) Zapier actions: 20+ (create contact, add tag, create deal, add to automation, etc.) Pricing: From $29/month Pros: Most comprehensive Zapier integration, CRM + email, search actions, reliable Cons: Complex, higher tiers needed for advanced features, can feel overwhelming

3. Mailchimp

Best for: The most widely used email-Zapier combination

Mailchimp's Zapier integration has been around longer than most and is one of the most used integrations on the platform. It covers the essentials: new subscriber triggers, campaign triggers, and actions for adding/updating subscribers and managing lists.

The integration is reliable and well-documented, with thousands of pre-built Zap templates available. If you're looking for a "connect Mailchimp to [any other tool]" workflow, someone has probably already built a template for it.

Zapier triggers: 10+ (new subscriber, new campaign, new unsubscriber, etc.) Zapier actions: 10+ (add subscriber, update subscriber, add to tag, send campaign, etc.) Pricing: Free up to 500 contacts, from $13/month Pros: Most Zap templates available, reliable, well-documented, widely used Cons: Limited automation depth, basic triggers, pricing increases at scale

4. ConvertKit (Kit)

Best for: Creators connecting their content and sales stack to email

ConvertKit's Zapier integration is popular among creators, bloggers, and course sellers. Triggers include new subscriber, tag added, purchase completed, and form submitted. Actions cover adding subscribers, tagging, and managing sequences.

The integration is clean and focused on creator workflows: new Gumroad sale triggers a ConvertKit tag, new Teachable student gets added to a sequence, new Patreon supporter gets a welcome email. If your business is content-based, the ConvertKit + Zapier combination covers most automation needs.

Zapier triggers: 8+ (new subscriber, tag added, purchase, form submitted, etc.) Zapier actions: 8+ (add subscriber, add tag, remove tag, add to sequence, etc.) Pricing: Free up to 10,000 subscribers, from $29/month Pros: Creator-focused, generous free tier, clean integration, good for content businesses Cons: Limited for SaaS, basic automation, fewer triggers than ActiveCampaign

5. Brevo (formerly Sendinblue)

Best for: Budget-friendly email with broad Zapier connectivity

Brevo's Zapier integration covers contact management, list operations, and campaign sending. The triggers and actions are straightforward, and the integration handles the common workflows: add contacts from forms, sync contacts from CRMs, trigger campaigns from external events.

The value proposition is Brevo's pricing. You get email, SMS, and basic automation at a fraction of what most competitors charge, and Zapier fills the integration gaps. For small teams on a budget, Brevo + Zapier gives you a lot of connectivity without spending much.

Zapier triggers: 5+ (new contact, updated contact, email event, etc.) Zapier actions: 8+ (create contact, update contact, send email, send SMS, etc.) Pricing: Free for 300 emails/day, from $9/month Pros: Very affordable, email + SMS, Zapier extends functionality, good free tier Cons: Fewer triggers, basic integration, less polished than focused tools

6. Loops

Best for: SaaS startups wanting simple Zapier-based email automation

Loops integrates with Zapier for contact management and event tracking. The integration is focused on the essentials: add contacts, update properties, and trigger events that start Loops automations. It's simple and it works.

For startups that use a variety of tools (Stripe for payments, Typeform for surveys, Slack for notifications), Zapier connects them all to Loops without custom code. The simplicity of Loops means there's less to configure on the receiving end.

Zapier triggers: Contact events Zapier actions: Add contact, update contact, trigger event Pricing: Free for 1,000 contacts, from $49/month Pros: Simple, focused on developers, good free tier, clean integration Cons: Fewer triggers/actions, basic automations, limited Zapier features

7. Klaviyo

Best for: E-commerce brands connecting their sales stack to email

Klaviyo's Zapier integration is built around e-commerce workflows. Triggers include new customer, new order, and profile updates. Actions cover adding profiles, updating properties, and managing lists. For Shopify and WooCommerce stores, Klaviyo's native integrations are better, but Zapier fills the gaps for other e-commerce tools.

The integration is solid for connecting payment processors, review platforms, and loyalty programs to Klaviyo's email automation. If you're running an e-commerce business with tools that don't have native Klaviyo integrations, Zapier bridges the gap.

Zapier triggers: 5+ (new customer, new order, profile updated, etc.) Zapier actions: 8+ (add to list, update profile, track event, etc.) Pricing: Free up to 250 contacts, from $20/month Pros: E-commerce focus, revenue tracking, strong automation engine Cons: E-commerce-centric, limited SaaS use, pricing scales with contacts

Common Zapier Workflows for Email Marketing

Lead Capture

Trigger: New form submission (Typeform, Tally, Google Forms) Action: Add subscriber to email list with tags based on form responses

Payment Integration

Trigger: New payment (Stripe, Gumroad, Paddle) Action: Add/update subscriber with purchase tag, trigger welcome sequence

CRM Sync

Trigger: Deal stage change (HubSpot, Pipedrive) Action: Update subscriber tags, move between email lists

Webinar Follow-up

Trigger: New webinar registrant (Zoom, Webinar Jam) Action: Add to pre-webinar email sequence, tag by event

Support Ticket Integration

Trigger: New support ticket (Zendesk, Intercom) Action: Tag subscriber, pause marketing sequences during open tickets

How to Choose

You need the deepest Zapier integration: ActiveCampaign. 30+ triggers, 20+ actions, search actions, and the most flexibility for complex multi-step Zaps.

You want the most pre-built templates: Mailchimp. Thousands of existing Zap templates, widely documented.

You're SaaS and need lifecycle email: Sequenzy. Event-driven Zaps that trigger onboarding, conversion, and retention sequences.

You're a creator or content business: ConvertKit. Zapier integration designed for creator workflows.

You need affordable email + Zapier: Brevo. The cheapest option with decent Zapier connectivity.

You want simple and focused: Loops. Clean Zapier integration without complexity.

You're in e-commerce: Klaviyo. Zapier fills the gaps between your e-commerce stack and email.

FAQ

Do I need Zapier if my email tool has native integrations? Not for tools with native integrations. But most email platforms only have native integrations with 5-10 popular tools. Zapier connects to 7,000+. If you use niche tools or need multi-step workflows involving several apps, Zapier is usually necessary.

How much does Zapier cost on top of my email tool? Zapier's free tier includes 100 tasks/month with single-step Zaps. For multi-step Zaps and higher volumes, plans start at $20/month. Factor this into your total cost when comparing email platforms.

Are Zapier triggers real-time? Most are near-real-time (within 1-2 minutes). Some triggers use polling (checking every 1-15 minutes depending on your Zapier plan). For truly time-sensitive actions like transactional email, use the email tool's API directly rather than going through Zapier.

Can Zapier replace a CDP like Segment? For simple event routing (2-3 tools), yes. For complex event routing, data transformation, and identity resolution across many tools, a CDP is more appropriate. Zapier is best for connecting specific workflows, not for comprehensive data routing.