Mixpanel shows you exactly how users behave in your product. Funnels, retention curves, user flows. It's great at answering "what are users doing?" But it can't answer "what should we email them about it?"

That's where the integration gap lives. You've got rich behavioral data in Mixpanel. You need that data powering your email automations. The user who dropped off at step 3 of onboarding should get a help email. The user who's been active for 30 days but hasn't upgraded should get a conversion nudge. Mixpanel knows who these users are. Your email tool needs to act on it.

Here's how the best email platforms connect with Mixpanel.

How Mixpanel + Email Integration Works

There are three main patterns:

Shared event tracking: Your app sends events to both Mixpanel (for analytics) and your email platform (for automations). This is the most common and most reliable approach.
Mixpanel Cohort Sync: Export Mixpanel cohorts to your email platform. Mixpanel identifies users matching certain criteria, and those users get synced to an email segment. Some integrations do this automatically.
CDP routing: If you use a CDP like Segment or RudderStack, route events to both Mixpanel and your email platform from one place. This avoids dual instrumentation.

The best approach depends on whether you need real-time event triggers (shared tracking or CDP) or periodic cohort-based campaigns (cohort sync).

The 6 Best Options

1. Sequenzy

Best for: SaaS founders wanting behavioral data from Mixpanel to power lifecycle email

Sequenzy accepts events via API, and you can track the same events to both Mixpanel and Sequenzy from your application code. When a user hits a milestone in your product (tracked in Mixpanel for analytics), Sequenzy triggers the right lifecycle email (onboarding, engagement, conversion).

The practical advantage is simplicity. Sequenzy handles the SaaS-specific email workflows (trial conversion, dunning, churn prevention) while Mixpanel handles the analytics. You don't need to build complex automation logic because Sequenzy's sequences are designed for these exact use cases.

Pricing: From $29/month Integration: Shared event tracking from application code Pros: SaaS lifecycle focus, event-driven, Stripe integration handles payment events, simple Cons: No native Mixpanel integration, newer platform

2. Customer.io

Best for: Teams wanting the tightest Mixpanel-to-email automation

Customer.io and Mixpanel complement each other well because both are event-driven at their core. Customer.io's native Mixpanel integration supports cohort syncing. Mixpanel cohorts sync to Customer.io segments, which can trigger campaigns.

For real-time event triggering, you'd use shared event tracking or a CDP. Customer.io's automation builder can trigger on any event, use event properties for branching logic, and personalize emails with user attributes. It's the most flexible option for turning Mixpanel-quality behavioral data into email automations.

Pricing: From $100/month Integration: Mixpanel cohort sync (native), shared event tracking, or CDP Pros: Native cohort sync, deep automation, event-driven, flexible triggers Cons: Expensive, complex setup, steep learning curve

3. Braze

Best for: Enterprise teams wanting Mixpanel + multi-channel messaging

Braze has a native Mixpanel integration that supports both cohort import and data export. Mixpanel cohorts can sync to Braze segments for targeted campaigns. Braze event data can flow back to Mixpanel for unified analytics.

The bidirectional nature is useful for enterprise teams that want Mixpanel as the analytics hub and Braze as the messaging hub, with data flowing both ways. But Braze's pricing puts it firmly in enterprise territory.

Pricing: Custom (typically $50K+/year) Integration: Native bidirectional integration Pros: Native integration, bidirectional data sync, multi-channel, enterprise-grade Cons: Enterprise pricing, complex, requires dedicated team

4. Iterable

Best for: Growth teams wanting Mixpanel cohorts for cross-channel campaigns

Iterable supports Mixpanel cohort sync, meaning you can build behavioral cohorts in Mixpanel and use them as targeting segments in Iterable campaigns. This is powerful for campaign-based marketing: identify users who match certain behavioral criteria in Mixpanel, then email them in Iterable.

For event-triggered automations, you'd use shared event tracking or a CDP. Iterable's workflow builder is capable, supporting email, push, SMS, and in-app messaging from the same workflow.

Pricing: Custom (typically $500+/month) Integration: Mixpanel cohort sync, shared event tracking, or CDP Pros: Cohort sync, cross-channel, visual workflows, good for growth teams Cons: Custom pricing, mid-market complexity, some features locked to higher tiers

5. Loops

Best for: Startups wanting simple email automation alongside Mixpanel analytics

Loops is built for the same audience that uses Mixpanel for product analytics: SaaS companies. The integration is application-level. Track events to Mixpanel for analytics and to Loops for email triggers. Loops' event model is simple enough that mapping from your existing Mixpanel events is straightforward.

The trade-off is automation depth. Loops handles simple event-triggered sequences well but doesn't have the complex branching and cohort-based targeting that Customer.io or Iterable offer. For early-stage SaaS, that simplicity is usually a feature.

Pricing: Free for 1,000 contacts, from $49/month Integration: Shared event tracking from application code Pros: Simple, developer-friendly, good free tier, event-driven Cons: Basic automations, no Mixpanel cohort sync, limited segmentation

6. ActiveCampaign

Best for: Teams wanting Mixpanel data with a full marketing automation suite

ActiveCampaign connects with Mixpanel through Zapier or custom integrations. Mixpanel events can trigger ActiveCampaign automations via Zapier workflows. It's not as clean as native integrations, but ActiveCampaign's automation builder is one of the most powerful available.

The value is in ActiveCampaign's breadth: email, CRM, landing pages, lead scoring, and deep automation. If you need more than just email and want Mixpanel behavioral data feeding into a full marketing stack, ActiveCampaign covers a lot of ground.

Pricing: From $29/month Integration: Zapier integration, custom API integration Pros: Powerful automations, CRM included, lead scoring, wide feature set Cons: No native Mixpanel integration, Zapier adds cost and latency, can feel bloated

Integration Patterns in Detail

Cohort-Based Campaigns

Best for periodic, targeted campaigns:

Build a cohort in Mixpanel (e.g., "Users who completed onboarding but haven't used Feature X in 14 days")
Sync cohort to email platform segment
Send targeted campaign to that segment

This works well for re-engagement, feature education, and upgrade campaigns. The downside is it's not real-time. Cohort syncing typically happens on a schedule (hourly or daily).

Event-Triggered Automations

Best for real-time, behavioral emails:

Track events to both Mixpanel and your email platform from your app
Email platform triggers automation immediately when event arrives
User gets email within minutes of the action

This works well for onboarding sequences, milestone celebrations, and time-sensitive triggers like trial expiration warnings.

Hybrid Approach

Most teams use both:

Real-time events for onboarding, transactional emails, and time-sensitive triggers
Cohort syncing for periodic campaigns, re-engagement, and complex behavioral segments

How to Choose

You need deep automation with Mixpanel cohorts: Customer.io. Native cohort sync plus the most flexible automation engine.

You're enterprise with multi-channel needs: Braze. Bidirectional Mixpanel integration at scale.

You're a SaaS startup wanting lifecycle email: Sequenzy. Track events to both tools, get SaaS-specific automations out of the box.

You want cross-channel with cohort targeting: Iterable. Mixpanel cohorts driving email, push, and SMS campaigns.

You want simple event-triggered email: Loops. Straightforward event-to-email for early-stage SaaS.

You need a full marketing suite: ActiveCampaign. More than email, with Mixpanel data flowing in via Zapier.

FAQ

Should I replace Mixpanel with an email tool that has built-in analytics? No. Mixpanel is a purpose-built product analytics tool. Email platforms that include analytics offer basic metrics (open rates, click rates), not product analytics. Keep Mixpanel for understanding user behavior and use your email tool for acting on that behavior.

Can I use Mixpanel funnels to identify where to send emails? Absolutely. This is one of the best uses of the integration. Find funnel drop-off points in Mixpanel, then set up emails at those exact points to re-engage users. Mixpanel tells you where users get stuck, your email tool nudges them forward.

How often do Mixpanel cohorts sync to email platforms? Typically hourly or daily, depending on the integration. This is fine for campaign targeting but too slow for real-time triggers. Use event-based tracking for anything time-sensitive.

Do I need a CDP between Mixpanel and my email tool? Not necessarily. If you're comfortable tracking events in your application code to both services, a CDP adds unnecessary complexity. CDPs are valuable when you have many destinations (5+) or when you want to centralize event schema management.