12 Best Iterable Alternatives

Our Pick for SaaS Companies

Sequenzy

Email marketing for SaaS with AI content generation and native Stripe integration. Not multi-channel like Iterable, but purpose-built for SaaS email marketing at 1/40th the price.

The AI generates entire onboarding, conversion, and retention sequences from a simple description of your product — you skip the blank-page problem that makes Iterable's journey builder feel daunting. Stripe integration syncs subscription events automatically, so trial expirations, upgrades, downgrades, and cancellations trigger the right emails without custom data pipelines. You can sign up and send your first campaign in minutes, not months.

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Best for

SaaS teams needing email marketing with Stripe sync

Pricing

$49/month for 10k subscribers

Pros

Purpose-built for SaaS email marketing
AI generates entire email sequences
Native Stripe integration
80x+ cheaper than Iterable
Unified transactional + marketing
Self-serve setup, no sales calls

Cons

No SMS or push notifications
No in-app messaging
Email only - not multi-channel
Smaller scale than Iterable
Newer platform

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Braze

Enterprise customer engagement platform. Most direct Iterable competitor with similar multi-channel capabilities.

Mobile-first but comprehensive. Braze's real-time data streaming architecture processes billions of events per day, making it the go-to for consumer apps like Burger King and HBO Max that need instant personalization across email, push, SMS, in-app messages, and content cards. The Canvas visual journey builder rivals Iterable's workflow editor with branching, A/B testing, and intelligent timing built in. Mobile SDKs are best-in-class, with deep integration into iOS and Android for rich push notifications and in-app messaging. The pricing is similarly enterprise-level at $60k+/year, so this is a lateral move rather than a cost reduction.

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Best for

Enterprise companies needing mobile-first engagement

Pricing

~$60,000+/year (custom quotes)

Pros

Multi-channel (email, push, SMS, in-app, web)
Mobile-first architecture
Enterprise-grade scale
Advanced personalization
Strong mobile SDKs

Cons

Enterprise pricing ($60k+/year)
Requires implementation team
No self-serve trial
Complex to set up
Learning curve is steep

Customer.io

Behavioral messaging for PLG companies. Strong automation with multi-channel capabilities.

More affordable than Iterable for mid-market. Customer.io tracks granular user behavior in your product and lets you build automations around events like "completed onboarding but hasn't invited a team member in 5 days." It supports email, push, SMS, and in-app messaging from the same workflow builder, giving you Iterable-like multi-channel capabilities without the enterprise price tag. The API-first architecture means your engineering team has full control over data flow and event tracking. At $100/month for 5k profiles, it's roughly 1/17th of Iterable's price — the most realistic step-down for teams that need multi-channel but can't justify enterprise budgets.

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Best for

PLG companies with complex behavioral automation

Pricing

$100/month for 5,000 profiles (Essentials)

Pros

Multi-channel (email, push, SMS, in-app)
Powerful behavioral automation
Event-driven architecture
Excellent API and webhooks
More affordable than Iterable

Cons

Still expensive for small SaaS
Steep learning curve
Enterprise features add up
No Stripe integration
Requires engineering resources

ActiveCampaign

Mid-market marketing automation with CRM. Strong automation without enterprise pricing.

Good middle ground between simple and complex. ActiveCampaign's visual automation builder lets you create sophisticated workflows with conditional branching, split testing, and goal tracking — not as powerful as Iterable's journey orchestration, but covers 90% of what mid-market teams actually need. The built-in CRM tracks deals alongside marketing engagement, eliminating the need for a separate tool like Salesforce or HubSpot CRM. Site tracking monitors visitor behavior on your website and feeds that data into automations, which is something most tools in this price range don't offer. At $79/month for 10k contacts, it's roughly 1/20th of Iterable's cost.

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Best for

SMBs wanting automation with CRM

Pricing

$79/month for 10,000 contacts (Plus plan)

Pros

Powerful automation builder
Built-in CRM
SMS add-on available
More affordable than Iterable
Good deliverability

Cons

Gets expensive at scale
Interface can be overwhelming
No push notifications
CRM may duplicate existing tools
Add-ons increase cost

Brevo (formerly Sendinblue)

All-in-one marketing platform at budget-friendly pricing. Email, SMS, WhatsApp, chat.

Good entry point for multi-channel without enterprise cost. Brevo's unlimited contacts model means you can store your entire user base without paying per profile like Iterable — you only pay based on emails sent, which makes it dramatically cheaper for large lists with moderate send volumes. The platform bundles transactional email, marketing automation, SMS, WhatsApp, and live chat into one dashboard, giving you a basic version of Iterable's multi-channel approach at 1/25th the price. The automation builder handles common workflows but lacks the sophisticated AI personalization and real-time event streaming that makes Iterable powerful at enterprise scale.

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Best for

Budget-conscious teams wanting multi-channel

Pricing

$25/month for 20,000 emails

Pros

Very affordable pricing
Email + SMS + WhatsApp
CRM included
Transactional email supported
Good starter option

Cons

Less sophisticated automation
No push notifications
Interface feels dated
Support varies by plan
Enterprise features lacking

Klaviyo

E-commerce focused marketing automation. Strong Shopify integration. Not SaaS-focused but excellent for online stores.

Klaviyo's deep integration with Shopify, WooCommerce, and BigCommerce gives it access to purchase history, browsing behavior, and cart data that powers highly targeted automations — abandoned cart flows, post-purchase upsells, and win-back campaigns work out of the box. Predictive analytics forecast customer lifetime value, churn risk, and optimal next-purchase timing based on historical data. Email and SMS are natively unified, so you can build cross-channel flows without separate tools. If you're leaving Iterable because you're e-commerce rather than SaaS, Klaviyo is the more specialized and cheaper option.

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Best for

E-commerce businesses with Shopify

Pricing

$100/month for 10,000 contacts

Pros

Excellent e-commerce integrations
Strong predictive analytics
Email + SMS
Pre-built e-commerce flows
Good deliverability

Cons

E-commerce focused, not SaaS
Gets expensive quickly
No push notifications
No in-app messaging
B2B features limited

HubSpot Marketing Hub

All-in-one marketing platform with CRM. Enterprise capabilities with more accessible pricing tiers.

Strong ecosystem. HubSpot bundles email marketing, automation, CRM, content management, social media, and analytics into one platform — if your marketing team wants everything under one roof, this is the most complete option on the list. The integration ecosystem is massive, with thousands of native connections to sales tools, analytics platforms, and productivity apps. Unlike Iterable's channel-focused approach, HubSpot organizes everything around the contact record, which makes it easier for sales and marketing alignment. The catch is that serious marketing features require the Professional tier at $890/month, and contact-based pricing means costs escalate fast as your list grows.

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Best for

Companies wanting marketing + CRM integration

Pricing

$890/month for 10,000 contacts (Professional)

Pros

Full marketing suite
CRM included
Strong integrations ecosystem
Good content management
Scalable platform

Cons

Expensive at scale
Complex pricing
Contact-based pricing adds up
No push notifications
Enterprise features need Enterprise tier

Mailchimp

The household name in email marketing. Simple to use but lacks enterprise capabilities.

Good for basics, limited for advanced automation. Mailchimp is the opposite end of the spectrum from Iterable — where Iterable is built for enterprise multi-channel orchestration, Mailchimp is built for small businesses that need to send email campaigns without a learning curve. The template library, drag-and-drop editor, and beginner-friendly interface make it easy to get started, and the integration ecosystem is the largest of any email tool. However, the automation is basic compared to Iterable, there's no push or in-app messaging, and pricing has gotten aggressive — $100/month for 10k contacts on Standard with features continually being moved to higher tiers.

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Best for

Small businesses wanting simple email

Pricing

$100/month for 10,000 contacts (Standard)

Pros

Easy to use interface
Good for beginners
Wide integration ecosystem
Free tier available
Brand recognition

Cons

Limited automation compared to Iterable
No push or in-app
Gets expensive at scale
Features removed from free tier
Not suited for enterprise

Drip

E-commerce marketing automation. Strong for online stores, less suited for SaaS. Simpler than Iterable but e-commerce focused.

Drip built its reputation on powerful visual automation and tagging specifically for e-commerce workflows like cart abandonment, post-purchase sequences, and browse abandonment triggers. The automation builder is visual and intuitive, though nowhere near Iterable's cross-channel journey orchestration. Revenue attribution tracks which emails drive actual purchases, which helps justify your email marketing spend. At $154/month for 10k contacts it's much cheaper than Iterable, but the e-commerce focus means it's a poor fit for SaaS companies — you'd be paying for Shopify integrations and product recommendation features you'll never use.

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Best for

E-commerce businesses wanting automation

Pricing

$154/month for 10,000 contacts

Pros

E-commerce focused features
Visual workflow builder
Shopify/WooCommerce integration
Revenue attribution
Simpler than Iterable

Cons

E-commerce focused, not SaaS
Email only - no push/SMS
Expensive for what you get
Limited enterprise features
Smaller team than Iterable

#10

Ortto (formerly Autopilot)

Visual marketing automation platform. Journey builder with email, SMS, and in-app.

Mid-market alternative to Iterable. Ortto (formerly Autopilot) is known for its visual journey canvas where you drag and drop actions, conditions, and delays onto a whiteboard-style interface — it's arguably the most visual automation builder in this list. The platform includes email, SMS, and in-app messaging, giving it multi-channel capabilities that tools like ActiveCampaign and Mailchimp lack. Built-in CDP features track customer data across touchpoints and build unified profiles. At $509/month for 10k contacts on the Professional plan, it sits between the budget tools and enterprise platforms like Iterable, making it a mid-market option for teams that want journey building without the enterprise commitment.

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Best for

Teams wanting visual journey building

Pricing

$509/month for 10,000 contacts (Professional)

Pros

Visual journey canvas
Multi-channel (email, SMS, in-app)
Good CDP features
Activity tracking
Cleaner than Iterable

Cons

Still expensive ($509/mo for 10k)
Transactional requires Business tier ($849)
No push notifications
Smaller ecosystem
Less scale than Iterable

#11

Loops

SaaS-focused email platform. Transactional + marketing in one. Not multi-channel but built specifically for SaaS.

Loops was designed from the ground up for software companies, with an opinionated interface that strips away the e-commerce and multi-channel features that make tools like Iterable complex. Transactional emails (password resets, receipts, notifications) and marketing emails (campaigns, sequences) live in the same platform, simplifying your email infrastructure. The event-based automation system feels natural for product teams who think in terms of user actions. All features are available on every plan — no tier-gating or enterprise upsells. The trade-off compared to Iterable is significant: email only, no AI content generation, and pricing climbs past 10k contacts.

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Best for

SaaS teams wanting simple email marketing

Pricing

$49/mo for 5,000, ~$99/mo for 10,000

Pros

Built for SaaS from day one
Transactional + marketing together
Clean, modern interface
Good deliverability
Simple pricing

Cons

Email only - no other channels
Gets expensive past 10k
Limited automation compared to Iterable
No Stripe integration
Newer platform

#12

OneSignal

Push notification pioneer with email added. Strong for mobile apps needing push. Different focus than Iterable's marketing automation.

OneSignal started as a push notification platform and has expanded into email, SMS, and in-app messaging — giving it multi-channel coverage similar to Iterable but with a push-first DNA. The generous free tier includes unlimited push notifications for up to 10k subscribers, making it the most accessible way to add push to your product. Mobile SDKs are well-documented and battle-tested across thousands of apps. The pricing model is usage-based starting at $9/month, which is orders of magnitude cheaper than Iterable. The trade-off is that marketing automation is basic compared to Iterable — you won't find sophisticated journey orchestration or AI-powered personalization here.

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Best for

Mobile apps prioritizing push notifications

Pricing

Free tier, then $9+/month based on usage

Pros

Excellent push notifications
Email + push + SMS + in-app
Generous free tier
Good mobile SDKs
Affordable pricing

Cons

Push-first, email secondary
Less marketing automation
Simpler workflows than Iterable
Not built for complex journeys
Basic segmentation

Why Consider Alternatives to Iterable

Enterprise pricing locks out most SaaS

Iterable starts around $20k/year (~$1,700/mo) with $5-20k implementation costs. Most SMB SaaS companies can't justify this investment regardless of feature set.

You only need email

Iterable's value is in cross-channel orchestration. If you primarily need email marketing, you're paying for SMS, push, in-app, and WhatsApp capabilities you won't use.

No self-serve option

You can't just sign up and try Iterable. Sales calls, contracts, implementation projects. For teams wanting to move fast, this is friction.

You're not enterprise scale

Iterable handles billions of messages for brands like DoorDash and Zillow. If you're sub-$10M ARR, you probably don't need that scale.

Feature

Iterable

Sequenzy

Braze

Customer.io

ActiveCampaign

Brevo

SMS

Add-on

Push

In-app

Free trial

Self-serve

Price at 10k

~$4,000/mo

$19/mo

~$5,000/mo

~$150/mo

$79/mo

~$65/mo

When to Use Each Platform

Choose Sequenzy if...

You primarily need SaaS email marketing
Native Stripe integration is valuable
$19/mo sounds better than $4,000+/mo
You want self-serve setup

Choose Stay with Iterable if...

You need true cross-channel orchestration
You're enterprise scale (millions of users)
The $20k+/year investment is justified
You have a team to manage it

Choose Customer.io if...

You need behavioral automation
Multi-channel but smaller budget than Iterable
PLG company with complex journeys
Technical team available

Choose ActiveCampaign if...

You want marketing automation with CRM
Email-focused with some SMS
Mid-market budget
Simpler than Iterable is fine

Choose Braze if...

You need enterprise multi-channel like Iterable
Mobile-first is your priority
Budget isn't the constraint
You want Iterable's competitor

Why people look for Iterable alternatives

Iterable is excellent enterprise marketing automation, but it's not right for most SaaS companies. With a minimum investment of ~$20k/year plus $5-20k in implementation costs, sales-gated onboarding, and a feature set designed for brands processing billions of messages across email, SMS, push, and in-app — it's built for DoorDash and Zillow, not a 15-person SaaS startup. Here's why teams look elsewhere.

The enterprise-only pricing

Iterable starts around $20k/year (~$1,700/month) with $5-20k implementation costs on top. That's $25-40k in year one before you send a single campaign. Most SaaS companies under $10M ARR can't justify this investment, regardless of how good the features are. Read our Iterable comparison page for a detailed breakdown.

You only need email

Iterable's value proposition is cross-channel orchestration: email, SMS, push notifications, in-app messaging, WhatsApp, web push. If you primarily send email campaigns and marketing sequences, you're paying for 5+ channels you won't use.

No self-serve option

You can't just sign up and try Iterable. The process: request demo → sales calls → contract negotiation → implementation project → finally send campaigns. For teams that want to move fast and iterate, this friction is a dealbreaker.

You're not enterprise scale

Iterable handles billions of messages for DoorDash, Zillow, and Priceline. They have dedicated marketing teams, sophisticated data pipelines, and enterprise budgets. If you're a 10-person SaaS startup, you don't need (or want) that complexity.

The alternatives, honestly

For SaaS email marketing: Sequenzy

If you're a SaaS founder who primarily needs email, why pay $1,700/month for channels you won't use? Sequenzy is purpose-built for SaaS email marketing with AI-generated sequences and native Stripe integration. At $19/mo vs Iterable's $1,700+/mo, it's 35x cheaper.

The catch: email only. No SMS, push, or in-app. If you need multi-channel, Sequenzy isn't the answer. But most SaaS companies don't need multi-channel - they need good email with billing integration.

For enterprise multi-channel: Braze

If you actually need Iterable-level capabilities, Braze is the main competitor. Similar feature set: email, SMS, push, in-app, WhatsApp. Mobile-first architecture that's excellent for consumer apps. Enterprise pricing ($60k+/year), but comparable to Iterable.

The difference: Braze is more mobile-first while Iterable is strong on cross-channel journeys. Both require enterprise commitment.

For mid-market multi-channel: Customer.io

Customer.io offers multi-channel capabilities (email, push, SMS, in-app) at a fraction of Iterable's price. Starting at $100/mo for 5k profiles, it's accessible for mid-market SaaS.

Trade-off: less sophisticated than Iterable's AI personalization, steeper learning curve, still requires engineering resources to implement properly. But if you need multi-channel without enterprise pricing, it's the best option.

For automation + CRM: ActiveCampaign

ActiveCampaign combines marketing automation with CRM at $79/mo for 10k contacts. Strong automation builder, good deliverability, SMS as add-on. No push or in-app, but covers email automation well.

Good middle ground: more sophisticated than Mailchimp, more affordable than Iterable, includes CRM so you don't need separate tools.

The pricing comparison

At 10,000 contacts/subscribers:

Iterable: ~$4,000/mo (estimated, custom quotes only)
Braze: ~$5,000/mo (enterprise pricing)
Customer.io: ~$150/mo (Essentials)
ActiveCampaign: $79/mo (Plus plan)
Brevo: ~$65/mo
Sequenzy: $19/mo

Note: Iterable and Braze prices are estimates since they don't publish pricing. Actual quotes vary by features, channels, and negotiation. Check our pricing page for Sequenzy's transparent pricing.

When Iterable is still the right choice

Iterable wins if:

You're enterprise scale with millions of users
Multi-channel orchestration is actually critical (not "nice to have")
You have the budget and team to fully utilize the platform
Advanced AI personalization at scale justifies the ROI

Don't switch just to save money if you genuinely need enterprise cross-channel capabilities. The time to rebuild sophisticated multi-channel workflows elsewhere isn't worth it. But if you're paying Iterable prices primarily for email marketing, the alternatives are dramatically cheaper. Use our email validator tool to ensure list quality when evaluating any platform.

Frequently Asked Questions

All Pricing Tiers

0-100 subscribers: Free (Free annually) - 3k emails/month

101-1,000 subscribers: $19/month ($205/year annually) - 15k emails/month

1,001-5,000 subscribers: $29/month ($313/year annually) - 60k emails/month

5,001-10,000 subscribers: $49/month ($529/year annually) - 120k emails/month

10,001-25,000 subscribers: $99/month ($1069/year annually) - 300k emails/month

25,001-50,000 subscribers: $199/month ($2149/year annually) - 600k emails/month

50,001-100,000 subscribers: $349/month ($3769/year annually) - 1.2M emails/month

100,000+ subscribers: Custom pricing (Custom annually) - Unlimited emails/month

Yearly billing: All plans offer a 10% discount when billed annually.

Feature	Iterable	Sequenzy	Braze	Customer.io	ActiveCampaign	Brevo
Email
SMS					Add-on
Push
In-app
Free trial
Self-serve
Price at 10k	~$4,000/mo	$19/mo	~$5,000/mo	~$150/mo	$79/mo	~$65/mo

12 Iterable Alternatives Worth Considering

TL;DR

12 Best Iterable Alternatives

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Why Consider Alternatives to Iterable

Feature Comparison

When to Use Each Platform

Why people look for Iterable alternatives

The enterprise-only pricing

You only need email

No self-serve option

You're not enterprise scale

The alternatives, honestly

For SaaS email marketing: Sequenzy

For enterprise multi-channel: Braze

For mid-market multi-channel: Customer.io

For automation + CRM: ActiveCampaign

The pricing comparison

When Iterable is still the right choice

Frequently Asked Questions

What's the best Iterable alternative for SaaS?

Why is Iterable so expensive?

Is Customer.io cheaper than Iterable?

Does Sequenzy have SMS like Iterable?

Can I migrate from Iterable to Sequenzy?

Does Iterable have a free trial?

Iterable vs Braze: Which is better?

Is ActiveCampaign a good Iterable alternative?

What's the cheapest Iterable alternative with SMS?

Does Iterable integrate with Stripe?

How do I cancel my Iterable account?

What is Iterable's pricing structure?

How do I export my data from Iterable?

Is Iterable worth the investment?

What is Iterable's refund policy?

Ready to try Sequenzy?

Sequenzy vs Iterable: Direct Comparison

More Alternatives

Braze Alternatives

Customer.io Alternatives

ActiveCampaign Alternatives

Sequenzy - Complete Pricing Guide

Pricing Model

All Pricing Tiers

Free Plan Features (2,500 emails/month)

Paid Plan Features (1,000 - 100,000 subscribers)

Enterprise Plan Features (100,000+ subscribers)

Important Pricing Notes

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