Overview
tinyEmail and EmailOctopus approach email marketing differently. tinyEmail is e-commerce-focused with AI tools and 600+ templates at a premium price. EmailOctopus is a budget-friendly platform focused on simplicity and core email features.
The nearly 2x price difference ($65 vs $36) reflects these different approaches.
Price Comparison
EmailOctopus Pro costs $36/month for 10,000 subscribers. All features included.
tinyEmail Pro costs $65/month for 15,000 emails with AI and dedicated IP.
EmailOctopus is nearly half the price. Over a year, that is about $350 in savings.
Free Tier
EmailOctopus offers 2,500 subscribers on the free tier with basic features.
tinyEmail offers 500 subscribers with 15,000 emails on the free tier.
EmailOctopus has a more generous free tier for list size. tinyEmail includes more features but for fewer subscribers.
AI Capabilities
tinyEmail has tinyAlbert, an AI assistant for e-commerce email. It helps with subject lines, content generation, and campaign suggestions.
EmailOctopus has no AI features. It focuses on core email functionality without AI assistance.
If AI-powered email creation matters, tinyEmail is the only choice here.
Templates
tinyEmail offers 600+ templates with many designed for e-commerce. Product showcases, promotional layouts, and seasonal campaigns.
EmailOctopus has a basic template selection covering standard email needs. Functional but limited compared to tinyEmail.
E-commerce Features
tinyEmail is built for e-commerce:
- Free Shopify plan
- Abandoned cart automation
- Product recommendations
- E-commerce templates
- CRM integrations
EmailOctopus is a general email platform:
- No Shopify integration
- No e-commerce features
- Basic automation
- General templates
For online stores, tinyEmail is significantly more capable.
Technical Features
tinyEmail Pro includes:
- Dedicated IP for reputation control
- CRM integrations (Salesforce, HubSpot, Zoho)
- Advanced automation
EmailOctopus offers:
- Amazon SES integration (for cost savings)
- Basic landing pages
- Simple automation
The Amazon SES option is unique to EmailOctopus for technical users wanting to reduce sending costs.
Automation
tinyEmail has more capable automation with e-commerce-specific workflows.
EmailOctopus automation is basic but functional for simple drip campaigns and welcome sequences.
Neither matches enterprise platforms like ActiveCampaign for complex workflows.
Simplicity
EmailOctopus wins on simplicity. Fewer features means less to learn. For teams wanting straightforward email sending without complexity, EmailOctopus is easier to use.
tinyEmail has more features which means more options but also more complexity.
For SaaS Companies
Neither platform is designed for SaaS. tinyEmail focuses on e-commerce. EmailOctopus is general purpose.
Sequenzy offers Stripe integration for subscription-aware automation at $49/month, making it a better fit for software businesses.
Making the Choice
Choose tinyEmail when: You run an e-commerce store, want AI-powered emails, need lots of templates, use Shopify, or need dedicated IP for deliverability.
Choose EmailOctopus when: Budget is the priority, you want simplicity over features, you have basic email needs, or you want to use Amazon SES for sending cost savings.