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Tools & Platforms

ESP(Email Service Provider)

A platform that provides tools for sending, managing, and tracking email marketing campaigns.

Definition

An ESP (Email Service Provider) is a company or platform that provides the infrastructure and tools needed to send bulk email marketing campaigns. ESPs offer features like list management, email design tools, automation, analytics, deliverability optimization, and compliance tools. Examples include Mailchimp, ConvertKit, and Sequenzy.

Why It Matters

Using an ESP is essential for professional email marketing. They provide the sending infrastructure that would be impossible to build yourself, along with tools that make email marketing manageable and effective. Choosing the right ESP impacts your deliverability, efficiency, and results.

How It Works

ESPs provide web-based platforms where you manage subscriber lists, create emails, build automations, and send campaigns. They handle the technical complexity of email delivery, including authentication, IP management, bounce handling, and compliance. You typically pay based on subscriber count or email volume.

Best Practices

  • 1Choose an ESP that fits your current needs with room to grow
  • 2Consider deliverability reputation, not just features
  • 3Evaluate ease of use for your team's skill level
  • 4Look for good analytics and reporting capabilities
  • 5Check for integrations with your other tools

All-in-One Email Platform

Sequenzy combines powerful ESP features with simplicity, perfect for growing businesses.

Learn More

Frequently Asked Questions

Key features include: reliable deliverability, easy-to-use email builder, automation capabilities, segmentation tools, good analytics, integrations with your other tools, and responsive support. Prioritize based on your specific needs.

Pricing varies widely, typically based on subscriber count or email volume. Free tiers exist for small lists (under 500-2,000 subscribers). Paid plans range from $10-$20/month for small businesses to hundreds or thousands for enterprise. Sequenzy offers transparent, competitive pricing.

Switching is possible but requires effort. You will need to export your list, recreate templates and automations, and potentially re-confirm subscribers. Plan carefully and consider migration support when choosing a new ESP.