Email Campaign
A coordinated set of emails sent to achieve a specific marketing goal.
Definition
An email campaign is a planned series of one or more emails sent to a targeted group of subscribers to achieve a specific objective. Campaigns can range from a single promotional blast to a multi-email nurture sequence. Each campaign typically has defined goals, audience segments, messaging, and success metrics.
Why It Matters
Email campaigns are the core of email marketing. They allow you to strategically communicate with your audience to drive specific outcomes like sales, signups, engagement, or education. Well-planned campaigns outperform random sends by focusing resources on measurable goals.
How It Works
Campaigns start with defining a goal (increase sales, announce a feature, etc.) and identifying the target audience. You create the email content, set up any automation triggers, and schedule the send. After sending, you track performance metrics and optimize future campaigns based on results.
Best Practices
- 1Define clear, measurable goals before creating any content
- 2Segment your audience to send relevant messages to each group
- 3Plan the full campaign timeline, including any follow-up emails
- 4Test subject lines and content before the full send
- 5Analyze results and document learnings for future campaigns
Campaign Builder
Create and manage email campaigns with Sequenzy's intuitive campaign builder and analytics.
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