Subscription Renewal Email Sequence: Maximize Retention Across All Billing Cycles

Hi [firstName],

Your [Product] annual subscription renews on [renewalDate]. Here is a quick overview of your account.

Your subscription:

• Plan: [planName]
• Price: [annualPrice]/year
• Renewal date: [renewalDate]

Your year with [Product]:

What happens on [renewalDate]: Your subscription renews automatically at [annualPrice]. Your [paymentMethod] on file will be charged.

If you want to make changes:

• Update payment method: [paymentLink]
• Change your plan: [planLink]
• Cancel before renewal: [cancelLink]

If everything looks good: No action needed. You will receive a receipt after renewal processes.

Questions about your renewal? Just reply.

[senderName]

P.S. Want to add team members before your renewal? New seats added now are prorated for the remainder of your billing cycle.

Hi [firstName],

Your [Product] renewal is two weeks away. Here is what you have been using that would go away if you did not renew:

Your most-used features:

1. [feature1]: Used [usage1] times this year
2. [feature2]: Used [usage2] times
3. [feature3]: Used [usage3] times

What losing access means: Without [Product], you would need to [alternative]. Based on your usage, that would take approximately [timeCost] per [period].

Your renewal options:

• Stay on [currentPlan]: [currentPrice]/year (no changes needed)
• Upgrade to [higherPlan]: [upgradePrice]/year (add [upgradeFeature])
• Switch to monthly: [monthlyPrice]/month (flexibility, higher annual cost)

A note about pricing: Your rate of [currentPrice]/year is [comparison] our current pricing. Renewing locks in this rate for another year.

Questions about your options? Reply anytime.

[senderName]

Hi [firstName],

Your [Product] subscription renews in 7 days on [renewalDate]. Quick check to make sure everything is ready.

Your renewal details:

• Amount: [renewalAmount]
• Payment method: [paymentMethod] ending in [lastFour]
• Charge date: [renewalDate]

Is your payment info current? If your card has changed, update it here to avoid any interruption: [updatePaymentLink]

Is [planName] still right for you? If you want to change plans before renewal, here is the comparison: [plansLink]

All good? No action needed. Your renewal will process automatically on [renewalDate].

Any questions before then? Just reply.

[senderName]

Hi [firstName],

You have been paying monthly for [Product] for 3 months now. That is long enough to know if it works.

Your monthly cost: [monthlyPrice] x 12 = [monthlyAnnualized]/year

Annual alternative: [annualPrice]/year = [annualMonthlyEquivalent]/month effective rate

You save: [annualSavings]/year by switching

Why switch now:

• 3 months of proven value
• [discountPercent]% lower cost
• Price locked for 12 months
• One less thing to manage monthly

To switch: [switchToAnnualLink]

Your next monthly charge becomes your annual charge. Simple.

Not ready to commit? No problem. Monthly continues as normal.

[senderName]

Hi [firstName],

Your [Product] subscription renews in two weeks on [renewalDate] for [quarterlyPrice].

Your last quarter:

Your options:

1. Continue quarterly: [quarterlyPrice] every 3 months (current)
2. Switch to annual: [annualPrice]/year (save [annualSavings]/year)
3. Change plans: [plansLink]

Payment details:

• Amount: [quarterlyPrice]
• Date: [renewalDate]
• Method: [paymentMethod] ending in [lastFour]

Need to update anything? [accountLink]

[senderName]

Hi [firstName],

Your [Product] subscription has been renewed successfully.

Renewal details:

• Plan: [planName]
• Amount charged: [renewalAmount]
• Next renewal: [nextRenewalDate]
• Receipt: [receiptLink]

What is coming this [period]:

• [upcomingFeature1]
• [upcomingFeature2]
• [upcomingImprovement]

All included in your subscription at no extra cost.

Thank you for another [period] with [Product], [senderName]