Honest take: Is Encharge right for you?
Encharge is genuinely good for SaaS email automation. Behavior-based triggers, lead scoring, native Stripe and Segment integrations. It's built specifically for trial conversion and SaaS growth.
But it's not for everyone. Here's when alternatives make sense:
If you want AI + lower cost: Sequenzy
Sequenzy offers AI content generation and native Stripe integration at $49/month for 10k subscribers (vs Encharge's higher pricing). AI writes your sequences - describe what you want and it generates the emails.
If you need more power: Customer.io
Customer.io is the heavyweight. Multi-channel messaging, transactional included, the most sophisticated behavioral automation. More expensive and complex, but nothing matches its power.
If you want simpler: Loops
Loops is what SaaS email looks like without the complexity. Clean interface, transactional included, good deliverability. Less powerful than Encharge but much easier to use.
The pricing comparison
At 10,000 subscribers:
- Encharge: $99+/month
- Sequenzy: $49/month (AI + Stripe included)
- Customer.io: $150+/month
- Loops: roughly $99/month
- Bento: $100/month
- ActiveCampaign: $79/month
When Encharge is still the right choice
Stick with Encharge if:
- Trial-to-paid conversion is your primary focus
- You need advanced lead scoring
- Segment integration is critical to your stack
- Behavior-based automation is essential
Encharge is purpose-built for SaaS growth. If that's your focus and you're using Segment, it's a strong choice.