SEOmatic Research

The Google Search Report for October 2026 is out

The Google Search Report for October 2026 is live. Inside:

• The real click-through curve by position, pooled across ~100 sites.
• What an AI Overview on the page costs the top result, same query, same week.
• Branded vs unbranded curves, and which SEO plays measurably moved clicks.

Every number is measured on real questions and real sites, carries its sample size, and anything below our evidence floor is suppressed rather than published.

Reply with what you would want measured next month; the report is built from questions like that.

Minh, SEOmatic

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