You opened a Helix account and your brand is not set up yet. It is the first step: it tells Helix who your product is for, what sets it apart and how you speak. Helix is ZonGuru's platform for engineering Amazon listings. |
Every listing Helix writes is built on it, so a brand set right means every listing comes out right. It also records the claims Helix must never make. |
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You do not write it from scratch. Helix finds your brand online and drafts the profile. You pick your website from the matches, confirm each point or correct it, and mark it complete. | |
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