Let WRITER do the heavy lifting

We all have important tasks we rarely find the time to do. Raise your hand if it’s competitive research.

It’s all fine until you spend hours on messaging that didn’t account for last week’s announcement. Or get caught flat-footed on a sales call. WRITER is your always-on research assistant, here to do the heavy lifting, so you can focus on turning insights into action.

Start with this prompt. Just fill in the names of your product and top competitors, and watch your research assistant kick off the work you haven’t had time to do.

1. Finesse it

Have a conversation with WRITER. Tell it what it missed, which sources you want it to prioritize, and what format you want your research summary in.

2. Playbook it
Happy with the result? Ask WRITER to “turn this into a Playbook” so you can run it the same way next time.

3. Schedule it
Adjust it to look at just the last week’s news, and set up your Playbook to run every Monday. Here’s how.