Hey OtterlyAI community 👋

Until now, OtterlyAI has answered one question really well: does your brand show up in AI answers, and how often?

Now we’re adding the second question: when you do show up, what does AI actually say about you? 

Today, we are launching Brand Profiling for every OtterlyAI customer. Here's everything you need to know.

Introducing Brand Profiling

Brand Profiling reads every mention of your brand across all your AI search engines, and turns it into a clear picture of how AI search engines describe you. Not a sentiment score. The actual narrative.

Here’s what you get:

1. The attributes AI associates with you
“Affordable”, “enterprise-grade”, “complex”, “outdated”. Every attribute AI consistently attaches to your brand, with a score for how strongly it’s linked to you. 

2. Your biggest perception gap
Compare what you want to be known for against what AI search engines are actually saying. The strengths that aren’t breaking through are usually your best content opportunity.

3. The objections AI raises against you
When someone asks “Why shouldn’t I choose [brand]?”, AI has an answer. Now you’ll know what it is before your prospects do.

4. Every insight comes with its source
Attributes link back to the exact text that AI quotes. You don’t just learn that AI calls you “expensive”. You learn which customer review or comparison article taught it that, and what to do about it.

5. Benchmark against competitors
See where competitors beat you on the attributes AI uses to describe your category, and where you have the edge.

Why this matters

A brand mention in AI search can help or hurt you. “X is a solid option for small teams” and “X is often criticized for its pricing” are both mentions. Only one of them wins the deal. Brand Profiling tells you which one you’re getting.

👉 Log in & see your Brand Profile

👉 Read full product announcement

What's next?

Starting today, Brand Profiling is live in your workspace. Open any brand report and look for the new Brand Profiling tab. Also, Brand Profiling attributes and insights will be available via MCP & API shortly.

Have questions? Hit reply, book a demo call, or simply use the live chat in our app.

Best,

Thomas

Co-founder & CEO, OtterlyAI

P.S. Need help optimizing for AI search? Hit reply or book a demo with one of our experts. 

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