One of the most common complaints brands have about their email marketing agency:

The emails have nothing to do with the ads.

George Kapernaros runs YOCTO, one of about 40 Klaviyo Elite agencies in the world. He explains why it happens:

Ad teams can test far more than email teams can.

"So it creates a gap."

Here's how his team closes it with AI:

→ Scrape every ad the brand is running
→ Pull out the key messages and the landing pages each ad sends people to
→ Build the email marketing calendar around those same messages

Why it matters, in George's words:

"It is the ad that brings people to the website so that they give you the email. So you need alignment."

Want to hear his workflow for this? Watch this.

Enjoy,

Ethan Denney
CEO, ConvertFlow 

P.S. Quick question: Which marketing workflows do you need AI to automate the most?

1. Running ads
2. Building landing pages
3. Lead follow up
4. Optimizing funnels
5. Running email marketing
6. Reporting on what's working
7. Something else

Reply back to let me know. Thanks!