Shopify funnels and upgrades across paywalls, pricing, payments and tracking
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Hey there,


Katya from web2wave 👋 September was a big month, led by a rebuilt analytics section and the new Shopify integration, with a long list of smaller upgrades underneath. Here's the short version, plus two webinars and three dinners coming up. We'll cover the big ones in more detail on the blog.

📊 A big analytics update

Analytics got a major update across the whole section:

  • Compare several metrics on one chart, with sparklines and new metrics like refunded and canceled subscriptions
  • New Subscriptions tab with a purchases map and a heatmap of when people buy
  • Click any funnel step to see the answers people gave, and filter the funnel by one
  • New Chart Builder and Table Report, with ROAS in the table once you connect your ad account

Open Analytics in your account to try it.

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🛍 web2wave × Shopify is live

Connect your Shopify store to web2wave and sell through quiz funnels, with no extra tools in between. Import your catalog in a few clicks, sell one-time purchases and subscriptions with your existing payment system, and keep the rest of the toolkit: pixels, emails, and multi-language funnels. You can also add physical products, and the Shopify order is created automatically after checkout. It's live in your cabinet now.

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🎟 Paywall and quiz building

New blocks and editor updates for building your quizzes and paywalls:

  • Promo ticket block with a countdown timer, now with custom labels and colors
  • Voice recording quiz block for audio responses
  • Custom list markers to replace standard bullets with any symbol
  • A "Show all, no QR" mode for the download app banner
  • Block search across all screens in the editor

💲 Pricing and subscriptions

Two updates for managing pricing and subscription tiers:

  • Link related prices to block double purchases across a whole group
  • Upgrade and downgrade shortcuts you set once per plan instead of per paywall

💳 Payments and integrations

More payment methods and integrations you can connect:

  • Solidgate support for alternative payment methods and digital wallets
  • Two new payment orchestration integrations: Truegate and Upgate
  • Sync subscriptions to Apphud and Superwall from project settings

🎯 Tracking and attribution

Two fixes for more accurate conversion data:

  • Snapchat Pixel and CAPI now sync correctly, with no more double-counted events
  • Per-currency custom event values, so ad platforms see accurate local figures

🌍 Localization

Two controls for running funnels in multiple languages:

  • Force a visitor's language with ?user_language= in the quiz or paywall URL
  • Include AI and Crowdin translations in your analytics reports

🎙 Two webinars coming up

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Friday, October 16 at 18:00 CET — Igor joins Steve P. Young's App Masters webinar on the risks and compliance of web2app funnels.

Join here
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Friday, October 23 at 16:00 CET— our Black Friday and Cyber Monday session for subscription apps, with Michael Bardin of Applica on who sees an offer, when, and what it is.

Register here

📍 Where we'll be

🇸🇬 October 27, Singapore — Mobile App Growth Dinner during SWITCH. RSVP on Luma.


🇵🇹 November 9, Lisbon — App Growth Night during Web Summit. RSVP on Luma.


🇫🇮 November 18, Helsinki — Mobile App Growth Dinner during Slush. RSVP on Luma.


Not in any of these cities? Follow us on Luma to catch web2wave events near you.

Everything above is live in your web2wave account. Open Analytics or connect your Shopify store to start with the big ones.


Keep converting 🚀

Katya from web2wave — the #1 web2app funnel builder

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