[First name] - on September 24th, Reza got on stage at our Chief Marketer event in NYC with a take I haven't stopped thinking about.

The next great marketing role isn't in the boardroom. It's the chief marketer: a leader in the trenches.

He also said the best marketers are leaving the boardroom.

It sounds crazy, but once you see his rationale, you can't unsee it.

Here's his full deck so you can flip through it yourself. 👇

And if you want Reza's voiceover on the key points, Runneth shared his full presentation here on X. Give it a like if it lands for you. 🤝

The TLDR:

Every era of marketing had a star with a killer skill:

• Print: the copywriter who writes banger hooks
• TV: the creative director who makes ads people actually watch
• Digital: the performance marketer who lives by the numbers

Now we're in the fourth era: the timeline. Organic, paid, and creator all run through one channel, and it's where the whole world scrolls.

It's also a confusing place. Every swipe serves up a new hot take on seed oils, sunscreen, or zone 2. And people give their attention, loyalty, and money to whoever helps them make sense of it all.

So brands need durable takes. But takes don't distribute themselves. Winning the feed requires the hooks of a copywriter, the eye of a creative director, and the rigor of a performance marketer. In one person.

That's the chief marketer.

The top 5% of content gets about 85% of the eyeballs. The feed is winner-take-most, and the chief marketer is who wins it. 🔥

We're so confident in this take that we're hitting the road. Over the next few months, we're hosting events across North America and Europe to meet the chief marketers driving real growth for their companies.

SF is already on the calendar for Nov 3rd, with LA and London coming in the new year. 👀

Link here to apply if you or someone you know should be in one of these rooms: https://runneth.com

- James

Chief Marketer is presented by Runneth

Runneth is the agent that gets marketing - your team's own always-on teammate that lives right inside Slack.

It comes pre-loaded with data on millions of ads, reads and tags all of yours, and connects to the tools you already use, like Google Drive, Klaviyo, Notion, and Asana. Then you teach it how you work: your naming conventions, your SOPs, your brand context. The more you give it, the sharper it gets.

Teams like Open English, Harry's, Everyday Dose, and Cozy Earth are running large portions of their creative operation through Runneth right now.

➡︎ See everything it can do at runneth.com

➡︎ Or schedule a guided setup at runneth.com/book-a-demo