It's 3 AM.
Your phone lights up:
"Your subscription renews in 3 days."
You're asleep.
That's the point.
Some big DTC brands send their billing reminder at 3 AM, so subscribers don't see it.
George Kapernaros calls this email the most common mistake he finds.
"99% of the cases," in his words.
(George runs YOCTO, one of about 40 Klaviyo Elite agencies in the world.)
Why do many brands hide it?
→ Cancellations cluster around billing
→ People forget they subscribed
→ The reminder makes them ask, "do I really need this?"
→ And many have extra product piling up
Hiding the email doesn't fix any of that.
In the new Funnels Show episode, George shows what his team sends instead.
He calls it a "gifting moment."
It turns the email people cancel after into one that lands very differently.
Also in the episode:
→ The upgrade offer that added $700K in upgrade revenue for a collagen brand
→ Why Klaviyo isn't inflating your numbers, and the two attribution settings YOCTO uses
→ One of the most common complaints brands have about their email agency, and how YOCTO uses AI to fix it
→ How YOCTO uses AI to track its profit on every account in real time
Watch the full episode here:
https://www.youtube.com