🧪 Press Ranger Labs
Opt-in experiments for PR nerds
Press Ranger Labs is a collection of opt-in experiments that give you fine-grained control over PR things most of you have never thought about. Most of it probably isn’t relevant to you. That said, there’s a growing contingent of you who are, dare I say, as invested in press releases as I am (yikes). For you, I’m unlocking the knobs and dials, so you can squeeze everything out of Press Ranger.
Labs is where our hare-brained ideas will live until they prove themselves. If they do, they'll become the default. If they don't, we'll never speak of them again. Our goal is to make you look good, and one of the ways we do that is by constantly pushing the envelope. This lets us do that without any risk.
To opt in, go to Press Ranger Labs. Settings apply to every company on your account, and only the account owner can change them. Labs are opt-in only and have all been tested enough that I feel comfortable.
Labs is launching with three ideas, and many more are coming:
1. Bing IndexNow
I want your Press Ranger newsroom to be the hub for your company's news and i want it to rank well on LLMs. With this on, we push your press releases to Bing's IndexNow API as soon as they go live, so ChatGPT and Copilot can find them right away. Turn this on if you have a white-labeled newsroom set up on Press Ranger.
Turn on IndexNow
2. Social post headlines
Every Gold release gets posted on seven social platforms. Normally, we use your press release copy verbatim for these posts because we don't want to guess what your clients want said about them. The downside of verbatim is that each social post gets seen as another press release syndication and can't rank on its own. The experiment here is letting us write the social posts to optimize for page rank. Choose "Optimized for rank" if you're OK with us taking editorial oversight. Choose "Same as release" if your brand team, lawyer, or boss is the sort that's going to obsess over every word. Social posts are extremely powerful right now for Google and LLMs, and we're seeing amazing results here. I suggest opting in to this one.
Optimize your social posts for rank
3. Social post highlight link
Each social post also has a link. By default, it goes to your website because we want to promote your website (duh). But real nerds know that the gold we get with press releases is a link on Yahoo Finance, Business Insider, etc., and that the more we amplify them, the stickier they become. If you want to forgo the website link in favor of a stickier placement, this lab is for you. Select "Best placement" to highlight your release on Yahoo Finance, Business Insider, or StreetInsider. If you'd rather have a link to your website, leave the default.
Get stickier press release placements
I know I lost most of you, but the whole point of Press Ranger Labs is to be able to build experiments for the hyper-obsessed that could one day turn into big needle-movers for everyone. And of course: This is Just the Beginning™. I'll share data, insights, and more labs as time goes on.
And remember, these are your Labs, not mine. If you have ideas you want to test, hit reply and we'll get them in the lab.
