We are here with our last, but certainly not least, tip in our four part series.
Your subscribers already chose you once, and by BFCM they've usually used the product enough to actually have an opinion on it. That makes them a different kind of valuable during the holidays.
They're the ones who talk about your brand to friends and family without being asked, and they're the ones gifting your product to people who've never heard of it.
Most brands still send them the exact same BFCM promo as a cold shopper seeing the brand for the first time.
Worth treating them a little differently instead:
- First look. Let subscribers shop your BFCM offers before you open them to everyone else.
- Something exclusive. A subscriber-only product or bundle they genuinely can't get elsewhere.
- A surprise in October. A small gift added to their next order, well before the holiday noise starts, to keep the brand top of mind.
None of this is really about the discount. It's about giving the customers who already like your product, and who are quietly doing your word-of-mouth marketing for you, a reason to stay subscribed and keep buying right when it counts most.
