App Store Marketing & Intelligence Platform

Get a head start on your 2027 Apple Ads budget. We just built a free tool to help!

Use AppTweak's Seasonal budget planner for Apple Ads to see where the same budget reaches more installs, and which lower-cost months are worth testing in before your next peak.

Try it for free, no AppTweak account needed.

Pick your app category, a country you want to target, and see month by month how cost and impression can move:

Cost per install (CPI) and cost per tap (CPT) by month, indexed against the category's own annual average. A month at +10% ran 10% above that average.
Impressions by month, on the same index, so you can see where volume and cost move together, and where they don't.
One curve per campaign type (Brand, Category, Competitor, Discovery), because they can move in opposite directions in the same month.

Try it today!

Trending resources

WEBINAR - Plan the predictable, win the unpredictable: an Apple Ads strategy for peak season: Thomas Tierney, Head of Apple Ads at AppTweak, walks through his peak season playbook: what to plan ahead of time, and what to adjust once a window opens.
BLOG - Which sources AI search engines cite when recommending apps: We analyzed 125,000+ ChatGPT recommendations to see where they come from. App store listings make up 47.5% of cited sources and the open web 27%, so your listing remains the main source AI draws on.
REPORT - ASO and Apple Ads trends and benchmarks report 2026: 45 pages built on the top 1,000 US apps and games and about 2,800 US Apple Ads advertisers: CPT, CPI and conversion benchmarks, plus how top apps handle metadata, ratings and custom product pages.
BLOG - GEO for apps: a framework to increase your mobile app's visibility in AI search: A three-pillar framework to make your app easy for AI assistants to understand and recommend: your store presence, your own website, and external mentions.

Upcoming events

🇯🇵 Oct 22-23, Tokyo: Come find our team at booth C-3 at ad:tech Tokyo, held at Tokyo Midtown and The Ritz-Carlton!
🇩🇪 Nov 12, Berlin: We are at Business of Apps, where we'll be leading a 40-minute workshop, and a networking table. More information coming soon 👀