This AI Mode tip from Claudia Tomina is awesome. AI Mode’s follow-up questions are an absolute goldmine for website content. | Go to Google and click the AI Mode tab. Search the way a customer would, with your city in it. For example, “Find me a plumber in Edmonton who can fix my water heater.” Scroll down to the follow-up questions at the end of the answer. You just struck gold!
| These questions tell you what Google considers relevant when matching a customer with the right business, and most service pages aren’t answering them. | So, interview the business owner you’re working with and get their answers to these follow-up questions. For the plumbing example, you could ask: | How do you handle leaks vs. tanks that aren’t heating up? What do you do differently for gas and electric water heaters? What does an emergency call cost, and how fast can you get there?
| Then, use those answers on your service pages. | Now you have specific, experience-based content that helps potential customers, gives AI more context about your services, and is much harder for competitors to replicate. That's the kind of content AI is looking for. | This is just one of the many topics Claire and I discuss in the latest episode of the Whitespark Local Update, like: | Google Maps 2026 Fan-Favorite Dining List Your competitors’ negative reviews could improve your PPC ads (Laura I. Abreu) Re-imagining AI Visibility KPIs in a Query Fan Out world (Wil Reynolds) Google’s Policy Update (Hiroko Imai) AI and SPAM team up in Alabama and beyond (Conrad Saam)
| Watch the episode here 👇️ |  | AI Mode Tip, Negative Review Goldmine, Google’s New Rules | E51 The Whitespark Local Update |
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| 🎧 Or if you prefer listening, find it on Apple Podcasts and Spotify. | | Watch by topic:
00:00 Intro
00:22 Google Maps 2026 Fan-Favorite Dining List
04:40 How to Use AI Mode’s Follow-Up Questions to Create Local Service Content
06:40 Your competitors’ negative reviews could improve your PPC ads
12:08 Re-imagining AI Visibility KPIs in a Query Fan Out world
15:30 Google’s Policy Update on Advertizing and Solicitation
20:04 AI and SPAM team up in Alabama and beyond
22:00 Final thoughts | |  | Get premium visual rank tracking starting at only $10/month Local Ranking Grids not only offers industry-leading ease of use, innovative features, and beautiful visuals – it’s also super affordable. With plans starting at $10/month, and a generous free trial (no credit card required) there’s nothing stopping you from checking it out! |
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| | Darren | | P.S. Whitespark can help you ⬇️
😍 Visualize your local search performance on the most beautiful ranking grids
🚨 Get notified when Google updates your GBP and reject unwanted changes
🚀 Increase your local rankings and conversions
📈 Track rankings across different zip/post-codes
⭐️ Get more reviews
🧹 Clean up and build citations
🔍 Find citation opportunities | ✍️ Learn local SEO for free |
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