SEO must-have or museum piece? Google’s John Mueller and Martin Splitt discussed sitemaps in the latest
Search Off the Record episode. Here’s their take:
Keep your sitemaps. Even on small sites. And make them dynamic.
Stick to XML format. HTML and LLMs.txt can't replace it.
Respect the limits. 50,000 URLs or 50 MB per sitemap, whichever comes first.
Gary Illyes from Google's Search team says links aren't among Google's top three ranking signals. But 131 SEO experts just
ranked backlinks #2, behind only intent-based relevance. So who's right?
Who's winning in AI search? Depends where you ask.
Our new AI Visibility Index reveals which brands lead in the US and UK. Check how their visibility differs across ChatGPT, Gemini, Google AI Overviews, and Google AI Mode.
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