Next webinar: Bring your questions about AI search measurement

AI search has changed the buying process, but measurement hasn’t caught up.

Join Matt Hammel, Co-Founder and COO of AirOps, and Zak Prauer, Expert Partner, Marketing at Bain & Company, to discuss why investment shouldn’t wait for perfect measurement. Learn how to move forward today while demanding better returns.

What you’ll learn:

• Why major marketing channels became important before measurement caught up, and how AI search follows that pattern
• How to avoid underinvesting in what you can’t fully trace
• How to build the case for investment while seeking stronger evidence of incremental growth

Who should attend:

CMOs, VPs of marketing, and heads of growth or demand gen building the case for AI search investment.

Join us on 10/15 at 3pm ET. Have a question? Reply to this email and we’ll bring it into the session.

AirOps is expanding to London and EMEA. Join our launch party.

We’re celebrating our expansion with a launch party in London and we’d love for you to join us.

There will be beverages, bites, and music - come meet the team, connect with the community, and get a first look at what this means for marketing teams beyond the US.

Date: October 21st, 6:30-10:30pm GMT
Location: Old Sessions House - Clerkenwell, London

YouTube Insights Now in AirOps

• Create videos around the questions your buyers ask AI
• Find creators whose work is already being cited
• Spot which cited videos don’t mention your brand

Lessons from 380k AI search answers with Ross Simmonds

• Google's AI surfaces and LLMs cite different sources. Reddit appears in 39% to 52% of Google AI answers, while assistants send 52% to 72% of citations to web pages.
• Solution, comparison, and alternative pages answer different prompts, and comparison pages are the fastest place to start.

How Vibe cut its competitive AI visibility gap in half 

Vibe is a streaming TV ad platform built for performance marketers. AirOps identified the offsite sources influencing Vibe's priority topics and managed the research, publisher relationships, and follow-up required to improve its presence. Learn how Vibe achieved a 13% lift in mention rate.

Content and SEO consultant Brendan Hufford explains how to escape checkbox marketing, use customer insights to create useful content, and build brand authority across the channels influencing AI search.

Run the strategy that wins AI discovery

We’ll help you create a game plan, build the system, and train your team to win.