How goes it, Email Geek?

Ever feel like you were writing a ransom note when searching on RGE? "Welcome. Fashion. Discount. Deadline."

For years, finding something depended on words in the emails and our manual tags. We were also paying a ransom to power millions of searches that still left you guessing. So you know what we did? Nothing. For like a full two years. But the pain finally helped us get buy-in to rebuild the entire experience.

RGE now has a "Natural Email Language Search." [Insert the oohs and aahs.] After months of analyzing over 300 characteristics per email, you can search by purpose, tone, imagery, design, and elements (even when those words don't appear in the email itself).

Try "product launches with warm lifestyle photography" or "large hero text with unusual typography." Get oddly specific. The search bar is your oyster. Then add industry, intent, and tone filters to narrow things down from the search results.

It's live for everyone. And it'll only get better from here.

Start a search party

And now, a personalized ad from a partner...

Articles worth opening after you tire from all that RGE search bar fun:

Your welcome flow has multiple personalities

Everyone signed up for your emails. That doesn't mean everyone needs the same introduction. This breakdown of three visitor types helps you match your welcome flow to what subscribers actually need next.

Meet the three >

Give your newsletter something worth staring at

Sixteen newsletter designs to inspect for hierarchy, brand personality, and clear next steps. Useful when your current template has started feeling like office furniture.

Borrow some taste >

Last chance shouldn't look like a hostage situation

A deadline can do its job without six banners and a countdown having a medical emergency. Here's how to make your final sale email clear, honest, and recognizable as part of the same campaign.

Lose the panic >

Your first email sets the terms

Your welcome emails should help you think through what subscribers should learn, feel, and do when they first arrive. Pair these examples with the welcome-flow strategy above for ideas about both the sequence and the individual send.

Make an entrance >

Weird poll of the week

You asked. We listened. The weird poll thingy of the week is back! You know what to do: hit reply with your answer and we'll tally up the votes. Then we'll try to explain what it means. Here we go.

Question:
What are you really searching for on RGE?

A. Proof that my idea was good before my boss rejected it.
B. A competitor doing something worse than us.
C. A tasteful way to say "BUY NOW" for the sixth time.
D. The email I saw once and apparently failed to save.
E. Something Legal hasn't learned to fear yet.

Thanks for reading and learning since September 2026.

P.S. It really helps if you forward this to a friend, colleague, or ex-lover so they understand what you mean when you reference "RGE's email." Also, we're desperate for friends.

P.P.S. Last week we slandered rice cakes. We’ve since learned that the Italian translation of that (torta di riso) is actually delicious. Our apologies to Liguria and anyone else affected by our geographically irresponsible snack commentary.