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Byredo: ‘By Redolence’; from the Old English ‘redolence’, meaning ‘reminiscent of’ and also ‘sweet-smelling’. In 2006, in Stockholm, we began distilling memories into scent. What began with fragrance has since evolved into a broader world of beauty, home fragrance and Byproduct, encompassing meaningful goods, accessories and jewelry. At our core, everything we create is rooted in memory, and anchored in feeling.
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