⚡ Automations (comment-to-DM). Pick a keyword, like LINK or GUIDE. When someone comments it on your post, replies to your story with it, or DMs it to you, Planoly sends them a DM right away with your link, freebie or discount code. It can also leave a public reply under their comment. It works on posts you’ve already published too, including ones you didn’t post through Planoly.
📥 Inbox. All your Instagram comments and DMs in one place. Reply, add labels, assign threads to a teammate and save the answers you send all the time, without leaving Planoly.
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📹 Instagram is testing 90-minute videos. Features lets creators post videos up to 90 minutes long, and it’s rolling out to select US creators starting Oct 26. Clips as Reels lets you link up to eight Reels clips to a longer video post.
🛍️ TikTok dropped its Black Friday playbook. Its “Road to Black Friday” series shows how Princess Polly, Dossier, and SharkNinja used Shop creators and LIVE to drive sales. TikTok says sellers who host livestreams saw 84% year-over-year sales growth.
🛒 People are using Meta’s Muse AI agent to shop. Zuckerberg said shopping is its top use. Over 25% of users ask for help finding deals or buying things, with an average purchase above $200.
🖥️ Edits is going desktop. A desktop version is in testing with select creators, and there’s now a version built for foldable iPhones. Mosseri called desktop “a foundation for a lot of interesting features to come.”
Melanie | @melanierrenee
FOLLOW FOR: Tips on building a personal brand that you can monetize.
🥤 Poppi co-founder Allison Ellsworth is back with a new brand called Jetty, launching Nov 9, about 17 months after the $1.95B sale of Poppi to PepsiCo. Her husband and Poppi co-founder Stephen is part of it. She teased it on Instagram with a “mark your calendars” video, and a trademark filing describes it as an “electrolyte replacement solution.”
🎬 TikTok announced a partnership with Made By Us Studios to build a new slate of microdramas, those short episodic series. Coverage name-checks creators Teyana Taylor and King Bach.
💼 LinkedIn is expanding creator monetization with more brand sponsorship opportunities, in-app one-on-one consultations, and pre-roll ads. Creators can earn from those ads without a prior brand deal.
📈 “You Can See Everything,” A24’s Elizabeth Holmes documentary from Nathan Fielder and Lance Oppenheim, rose 25% in its second weekend to $19.5M. That brings its total to about $45M, and it added screens rather than losing them.
🏀 The Valkyries beat the Dream 64-55 in Game 5 to lead the WNBA Finals 3-2, and they can clinch Thursday in Atlanta. Angel Reese, who scored 51 points in Games 2 and 3, was held to 7.
💛 On “Dancing with the Stars” Dedication Night, Julia Stiles danced to “Can’t Take My Eyes Off You” in tribute to her late “10 Things I Hate About You” co-star Heath Ledger. Joseph Gordon-Levitt, Gabrielle Union, Larisa Oleynik, Andrew Keegan and Susan May Pratt joined her on the floor. Nobody was eliminated, so tonight’s Horror Movie Night brings a double elimination.
👶 Tyler Cameron and his fiancée Tate Madden announced during a “Dancing with the Stars” dance dedicated to mothers that they’re expecting their first child, a girl.
🎄 Hilary Duff released “Holiday Things,” a five-track Christmas EP with three new originals. It’s co-produced by her husband Matthew Koma, and she’s also headed out on the iHeartRadio Jingle Ball Tour in December.
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