Black Friday is November 27. That's just over three weeks away, and most of the giveaways that work start collecting entries well before the sale itself.

Here's what to get done this week, while it's still easy:

• Pick one prize your buyers actually want. Your own product beats a gift card, because the people who enter are the people who might buy. Stuck? Try the prize idea generator.
• Write the rules before you launch. Dates, eligibility, the free way to enter, and how you pick the winner. The rules generator drafts them in a few minutes.
• Give entrants a reason to share. Bonus entries for each friend who signs up turn your list into the promotion. Then email everyone the morning the sale opens.
• Map the dates. The promotion calendar lays out launch, reminders, and the winner announcement around your sale.

If you want the longer version, the holiday giveaway planning guide covers what to run from now through December.

We've also shipped a few things that make this faster to set up:

• A new editor. Pick a campaign recipe, describe what you're promoting, and the AI builder drafts the landing page, share page, rules, and emails. Every draft opens in the designer for you to edit.
• Themes. Start from one of six styles. Type, color, buttons, and cards change together, and everything stays editable.
• An updated Shopify connection. If your sale runs on Shopify, purchases can earn entries, and buyers earn points when the friends they sent buy too. See how it works.

When you're ready, start a giveaway and set it up in the new editor.

Reply and tell me what you're planning for the holidays. I read every one.

Josh Ledgard
Founder - KickoffLabs