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Own your spot in AI
 
Your brand changed. Did AI notice?
 
Your brand changed its positioning. But AI might still be telling the same old story. Why? LLMs can rely on outdated training data, inconsistent brand information, or years of old positioning that outweighs your latest updates.
 
 
The fastest way to measure traffic lost to AI Overview
 
52% of queries trigger an AI Overview. But not all those lost click opportunities are worth fighting for. The trick? Identify which pages face the most AI Overview exposure, then prioritize the ones that actually drive revenue.
 
 
Start tracking queries that trigger AI Overviews
 
Is llms.txt worth the hype?
 
Instead of letting crawlers aimlessly wander your site, llms.txt gives them a curated list of your most important content.
 
Sounds useful, right? The catch is there’s still no solid evidence that it improves AI visibility or referral traffic, yet.
 
 
 
 
FROM THE WORLD OF AI
 
Meta releases Muse Wonder and Muse Wonder Full: Built to deliver top performance on any personal and professional agentic tasks you may have
 
ChatGPT brings GPT-6 to 1.2 billion users: Make answers more visual, learning complex topics easier, and tool creation to solve tasks quicker
 
Perplexity Computer adds automations for ongoing work: Use connected files, tools, and projects to pick up prior work where it left off without waiting for a new request